#United States #San Diego #Marketing Maven #Lindsey Carnett #PDMI West

Lindsey Carnett to Lead Influencer Marketing Panel at PDMI West Conference

The upcoming PDMI West conference promises to be a highlight in the marketing calendar, and a central figure will be Lindsey Carnett, the accomplished CEO and President of Marketing Maven. Carnett is set to moderate a compelling panel on October 7, focusing on the strategies for effectively leveraging influencer marketing. The conversation is timely and relevant, given the growing importance of influencers in the marketing landscape.

A Prolific Career in Marketing

Lindsey Carnett's background is as impressive as it is extensive. After founding Marketing Maven in 2009, she honed her experience in integrated communication campaigns, serving both private sectors and broader industries worldwide. With over 20 years dedicated to direct-to-consumer marketing, Carnett has established herself as a reputable public relations advisor across various national and international platforms. Her accolades, including the Enterprising Women Award and recognition as a Top Woman in Public Relations by PR News, emphasize her influence in the industry.

The Power of Influencer Marketing

The panel titled "Leveraging the Power of Influencers" will address vital elements of effective influencer collaboration. Carnett will guide a discussion among executives from performance brands, including representatives from Dude Wipes, PanTheryx, and BB3 Advertising. They will explore best practices for selecting influencers who resonate with target audiences, pitching strategies, and negotiating partnerships that lead to compelling advertising content.

As Carnett states, "The power of influencers has grown dramatically over the last 10 years. I'm excited to break down how to select the right influencers and repurpose their content for optimal results in performance marketing."

Key Panel Insights

Topics on the agenda include:

• - Identifying influencers who can significantly impact marketing goals.
• - Effective pitching and negotiation techniques with influencers and their agents.
• - Transforming raw influencer content into ads that drive sales both online and offline.
• - Ensuring brand safety in content creation, securing lifetime usage rights, and more.

The panel is scheduled to take place from 1:00 PM to 1:45 PM PT on October 7, 2025, an integral part of the PDMI West conference happening from October 6 to 8 at The InterContinental San Diego. This event provides marketers with insights on current trends and future directions in performance and direct-to-consumer marketing.

Why PDMI Matters

The Performance-Driven Marketing Institute (PDMI) is dedicated to the growth and support of performance-driven marketers. Their annual meetings, including PDMI East and West, serve as essential gatherings for professionals to share insights, network, and develop business strategies. The organization's mission encapsulates not only advancement but also advocacy for its members in navigating the ever-evolving marketing landscape.

Register Now

For those interested in attending the influencer marketing session at PDMI-West, registration is available through the conference's official page. Don’t miss this opportunity to gain valuable insights from industry leaders and expand your network in the marketing field.

About Lindsey Carnett and Marketing Maven

Lindsey Carnett is at the forefront of evolving marketing practices through her firm, Marketing Maven. With offices in Los Angeles and New York, the agency has carved out a niche in brand strategy, social media, media relations, and digital marketing. Marketing Maven continues to expand its footprint and gain recognition, including accolades from Inc. and Entrepreneur magazines.

For more information about Lindsey Carnett and her pioneering work in the marketing field, visit LindseyCarnett.com.