#Germany #Nuremberg #Spielwarenmesse #Toy Fair

75 Years of Spielwarenmesse: A Journey Through Toy History

Celebrating its remarkable 75th anniversary, the Spielwarenmesse, or Nuremberg Toy Fair, is poised to deliver an unforgettable experience from January 27 to 31, 2026. This event, located at the Nuremberg Exhibition Centre, will serve as a global hub for the toy industry, showcasing innovations and facilitating vital networking opportunities. As we gear up for this momentous occasion, let's explore the highlights that await attendees.

A Special Countdown Begins

The countdown to the fair officially commenced on November 13, 2025 – exactly 75 days before the opening day. With this countdown, the online magazine 'Spirit of Play' has begun to release exclusive content that reflects on the event's storied history. This publication aims to engage readers by sharing fascinating stories, pivotal moments, and industry insights that chart the evolution of Spielwarenmesse from its inception in 1950 to the present day.

Enriching Experiences Await

Attendees will discover a vibrant atmosphere brimming with activities designed to inspire celebration, connection, and discovery. Interactive installations will narrate the history of Spielwarenmesse, highlighting key milestones such as its rapid growth and international expansion. Special exhibitions featuring historical artifacts will provide an engaging look at the fair's long-lasting impact on the toy industry.

Christian Ulrich, a member of the executive board at Spielwarenmesse eG, emphasized the importance of collaboration in crafting an exceptional experience for all attendees: "We would like to extend our gratitude to everyone involved for creating a unique atmosphere for visitors at the Spielwarenmesse."

Celebrating Legacy and Innovation

One of the significant highlights of this special edition will be the recognition of 15 exhibitors who have remained with the fair from the very beginning. These honored companies have played a crucial part in shaping the event and include notable names like Märklin, HABA, and Sigikid, marking a deep-rooted history intertwined with their growth and contribution to the toy industry.

A Space for Networking

Networking is a vital component of this anniversary fair. Special evenings are dedicated to fostering connections within the industry. The exclusive ToyNight will kick off the fair, bringing together all exhibitors for a festive opening day. On the following evenings, the RedNight will offer a chance to mingle at atmospheric stand parties, capped by a stunning fireworks display in Messepark.

Commemorating 75 Years

To celebrate this momentous anniversary, ToyCity Nuremberg will come alive with additional activities. Fairgoers can expect a plethora of options, from musical performances to creative photo spots, designed to capture the joy and excitement of this grand celebration. Attendees can also use the dedicated app and website to stay updated on all events, including photo framing options commemorating the 75-year milestone.

The Future of Spielwarenmesse

As the world’s leading event in the toy sector, Spielwarenmesse continues to evolve with the times. The event serves as a B2B platform for key players, startups, and retailers to unveil their innovations and products. Participants will have opportunities to gain more than just a product showcase; they will also receive valuable insights, trends, and guidance that will aid in navigating the toy market in the years to come.

As we look forward to the celebrations ahead, Spielwarenmesse's legacy of connecting creativity, play, and community continues to grow stronger, making this 75th anniversary a not-to-be-missed event for anyone in the toy industry. Be part of the adventure! For more information on the event, visit Spielwarenmesse.