Assembled Brands to Auction Assets of Strands Hair Care in Public Sale
Assembled Brands to Auction Strands Hair Care Assets
On July 9, 2025, Assembled Brands Capital Funding LLC will conduct a public sale to auction the personal property of Strands Hair Care, Inc. This auction follows the provisions outlined in Section 9-610 of the Uniform Commercial Code. The bidding process will start at 10:00 AM Pacific Standard Time and will be available to qualified bidders via telephone or Zoom.
What You Need to Know
The secured party will sell all personal property assets of Strands Hair Care including inventory, accounts, and equipment. All items in the auction will be sold in their current state, meaning the buyer takes them 'as is' without any guarantees regarding their condition. This includes disclaims related to the quality, compatibility, and fitness for a specific purpose of the assets being auctioned.
In the past, Strands Hair Care, based in Delaware, has built a reputation for providing quality hair care products. However, due to financial pressures, the company is now entering this phase of asset liquidation. The auction will see all rights, titles, and interests of the collateral assets sold, removing any previous encumbrances by the secured party or lower-ranking security interests.
How to Participate
To take part in the auction, potential bidders must meet certain prerequisites. This includes submitting a confidentiality agreement to ensure that all negotiations remain private, current financial statements demonstrating the ability to engage in the bidding process, and providing a deposit equal to ten percent of their bid amount to be held in escrow. Participants will also need to complete an Asset Purchase Agreement, which must be executed in the form provided by the secured party. Those who meet these requirements will be classified as Qualified Bidders and will be dispatched with relevant auction details including participation access codes.
Successful bidders will complete their purchases by transferring the final bid amount electronically immediately after the auction concludes. It's also worth noting that the secured party reserves the right to accept or reject any bids, as well as to amend the terms of the auction as needed.
Contact Information
For further inquiries regarding the auction, including details on collateral assets and procedures to become a qualified bidder, interested parties can reach out to Michael Berens, Esq., who represents the secured party. He can be contacted through email at [email protected] or by telephone at (530) 304-6922.
This upcoming auction presents a unique opportunity for buyers interested in acquiring assets from a well-known brand in the hair care sector. As the date approaches, potential bidders are urged to prepare accordingly to ensure a smooth bidding process.