#United States #Nashville #Brookdale Senior Living #Make It Mine #Argentum Award

Brookdale Senior Living's Triumph at the 2026 Argentum Awards

Brookdale Senior Living has achieved remarkable recognition at the 2026 Argentum Best of the Best Awards for their groundbreaking initiative, 'Make It Mine.' This innovative web series focuses on transforming standard senior living spaces into personalized homes, showcasing how individual preferences can turn a residence into a true sanctuary for the elderly.

The Argentum Awards are prestigious acknowledgments given to programs and initiatives that promote excellence within senior living. 'Make It Mine' stood out among numerous national submissions due to its unique approach and positive impact on the resident experience, reinforcing the notion that senior living should be customized, rather than uniform.

A Closer Look at 'Make It Mine'

The series highlights real-life residents collaborating with professional interior designers to personalize their living environments in just one day. Each season offers a new theme and features local designers who have a deep understanding of the community’s needs, ensuring that the transformations align with the residents’ individual styles.

David Cygan, Brookdale's Chief Marketing Officer, passionately expressed the significance of the program: "'Make It Mine' is a powerful example of how we bring our mission to life. It demonstrates our commitment to helping residents feel truly at home while connecting with families and future residents in an authentic way."

The impactful narrative within 'Make It Mine' addresses a common challenge faced by seniors: the often daunting transition into a new living environment. By presenting relatable stories of residents and the remarkable transformations of their spaces, the series effectively communicates that senior living can be a reflection of personal identity rather than a generic space.

Community Engagement and Impact

Since its inception, 'Make It Mine' has garnered significant attention across various digital platforms. The viewership statistics are impressive: over 57 million impressions, 24 million engagements, and 32 million video views contribute to the series' reputation as a meaningful project. With more than 67,000 hours of watch time, it’s clear that the message is resonating with viewers, enhancing their understanding of what senior living can be.

To celebrate this achievement, Brookdale invites the public to engage with the project by voting for their favorite room transformations at the end of each season. This interactive element fosters a sense of community among viewers and residents alike.

About Brookdale Senior Living

Brookdale Senior Living stands as the largest operator of senior living communities in the United States. Their commitment to enriching the lives of seniors through dedicated care and exceptional service is underscored by their operations in 539 communities across the country, providing 43,335 living units. Brookdale offers a variety of living arrangements, including independent and assisted living, memory care, and continuing care retirement communities, tailored to meet the unique needs of seniors.

As the landscape of senior living continues to evolve, initiatives like 'Make It Mine' underscore the importance of personalization and connection within these communities. With their mission rooted in passion, courage, partnership, and trust, Brookdale aims to redefine the experience of senior living, ensuring that each individual feels valued and at home.

For more information about Brookdale's innovative initiatives or to watch the latest seasons of 'Make It Mine,' visit brookdale.com.