#Japan #Tokyo #Suntory #The Premium Malts #Chibi Maruko Chan

The Fresh Taste of The Premium Malts: A New Journey Begins

Introduction

On March 26th, 2023, Suntory will launch a new TV commercial for "The Premium Malts", featuring popular actors and a beloved animated character that has grown up. The ad is part of the "Premol-chan" series, depicting the adult versions of characters from the iconic manga and anime, "Chibi Maruko-chan". In this latest installment, viewers can look forward to a revamped taste that promises a whole new experience.

Who's in the Commercial?

The commercial stars Suzu Hirose as the adult Maruko, Saori Ito as the supportive Tamachan, and Joe Odagiri as the charismatic Hanawa-kun. Narration is provided by Kenjiro Tsuda, whose rich voice adds depth to the heartwarming interactions among the characters. The 15-second commercial focuses on capturing the first impressions of Maruko and her friends as they taste the newly updated "The Premium Malts" for the first time.

What's New in the Commercial?

The new TV commercial employs a striking monochrome visuals approach, emphasizing color in selective parts to highlight the product. This innovative technique creates a visually compelling narrative that invites the audience to rediscover the premium quality of the beer. Images of Maruko and her friends taking their first sips are zoomed in, sharing their genuine surprise and delight as they taste the upgraded flavor, intended to convey the message, "Let's start enjoying the premium experience again."

Storyline Overview

The narrative focuses on the trio as they react to the transformation of their beloved drink. Each character, after sipping their beers, expresses unexpected enjoyment through subtle exclamations, building an engaging and relatable story. With a captivating soundtrack and Tsuda's engaging narration, the commercial encapsulates the essence of rediscovering the joy of experiencing fine taste.

Behind the Scenes: Capturing Authentic Reactions

During the filming, the cast expressed how eager they were to taste the fresh brew. Odagiri nailed his scene with one take, showcasing a natural and appealing reaction that drew compliments from the crew. The camaraderie among the cast has only grown since the series first launched in February last year, leading to light-hearted moments even off-camera. There were instances of spontaneous laughter as Hirose and Ito joyfully rushed to their positions, reminiscent of the playful dynamics between Maruko and Tamachan.

Conclusion and Future for The Premium Malts

This new TV commercial undoubtedly marks a new chapter for "The Premium Malts" brand, which has also undergone a significant redesign of its packaging and flavors. Scheduled to refresh by late December 2025, the brand will continue to prioritize quality and techniques derived from using diamond malts sourced from Czech regions.

As "The Premium Malts" evolves to present a more profound experience tailored to contemporary tastes, it reiterates its commitment to delivering a rich, satisfying essence that resonates with customers seeking a luxurious moment. With its revamped design and deep flavors, the brand aims to inspire feelings of comfort and enjoyment in every sip, making it well-suited for today's consumers.

For more information, visit the The Premium Malts website.

Closing Thoughts

Join Maruko and her friends in relishing the delightful moments captured in the new TV commercial, and experience the refreshing taste of "The Premium Malts" yourself.