#Japan #Tokyo #Jimbocho #Japanese Curry #Noraneko Gundan

Discover the Exciting Noraneko Gundan Hide-and-Seek Event in Jimbocho

Starting from March 19, 2023, a delightful event featuring the beloved children's book character Noraneko Gundan will unfold in the heart of Jimbocho, Tokyo's famous book district. Four prominent bookstores—Sanseido, Tokyo-do, Book House Cafe, and Shosen Grande—will host this playful hide-and-seek game that encourages everyone to explore their shelves and enjoy the magic of books while searching for hidden characters.

The event marks the return of the Sanseido flagship store, back after three years of renovations, and it promises to be a real treat for fans and newcomers alike. Together with Hakusensha, the event aims to provide an enjoyable experience for all who visit.

The Game: Hide and Seek with Noraneko Gundan

Participants of all ages can join in the fun by spotting various Noraneko Gundan characters cleverly concealed throughout the four bookstores. Each store features unique displays, including large plush toys and panel art, providing several photo opportunities along the way. The challenge? Count how many of these charming characters you can find!

To reward participants, those who purchase products from the Noraneko Gundan series at any of the participating stores during the event will receive a special commemorative bookmark. This is not only a fantastic way to engage with the series but also adds a collectible twist for fans.

Event Details

• - Event Period: March 19 (Thursday) to April 30 (Thursday), 2023, during store hours.
• - Locations:

- Sanseido Books: Kanda Jimbocho Main Store (Hours: 11:00 - 20:00)
- Tokyo-do Books: Kanda Jimbocho Store (Hours: Weekdays 11:00 - 20:00 / Weekends 11:00 - 19:00)
- Book House Cafe: (Hours: 11:00 - 18:00 / Bar Lilliput 20:00 - 23:00, weekdays only)
- Shosen Grande: (Hours: 11:00 - 20:00)

To participate, guests must count how many Noraneko Gundan characters they spot throughout the four stores. A participation card with a QR code will be available at each store, allowing participants to submit their answers. Ten lucky winners will receive the highly sought-after Noraneko Gundan money box through a lottery drawing!

A Tasty Treat: Noraneko Gundan Curry

In addition to the hide-and-seek game, the event will also celebrate the release of a new product: the Noraneko Gundan Curry Rice featuring shrimp, inspired by illustrations from the beloved picture book. This original retort curry showcases chunky potatoes and carrots, delivering a delightful culinary experience designed in collaboration with 36 Chambers of Spice. This product will hit the shelves on March 18, 2023, at the participating stores and online, except for Sanseido, which will start selling it on March 19.

• - Product Information:

- Noraneko Gundan Curry Rice - Shrimp Curry (Medium Spicy)
- Price: 864 yen (tax included)
- Shelf Life: 360 days (retort pouch)

Bookstores Behind the Event

Sanseido Books has been a cornerstone of Jimbocho for 144 years, eagerly awaiting the reopening of its main store and planning an array of events for this milestone. More information can be found on their website.

Founded in 1890, Tokyo-do specializes in literature and humanities, offering a carefully selected inventory. Check their events and offerings on their website.

Book House Cafe stands out as the only new picture book specialized store in Jimbocho, catering to a wide demographic and organizing various events. Learn more at their website.

With a focus on diverse genres from trains to idols, Shosen has two brands offering books and merchandise, regularly hosting related events. For more details, visit their website.

This event promises fun, exploration, and delicious treats for everyone in Jimbocho! Don't miss out on this unique opportunity to interact with the charming world of Noraneko Gundan.