#France #Cannes #Heidi Klum #Law Roach #House of Magnum

A Night to Remember: The Launch of House of Magnum

In a spectacular celebration that marked the introduction of House of Magnum, an elite gathering of celebrities, designers, and cultural icons came together at a VIP afterparty following the inaugural fashion show. Heidi Klum, the brand's first muse, and Law Roach, the newly appointed taste architect, welcomed an impressive lineup of personalities, including Adriana Lima, Halsey, and many others, creating an unforgettable night in Cannes.

The House of Magnum VIP afterparty, hosted by Magnum on May 19, 2026, quickly became one of the most talked-about events during the Cannes festivities. It attracted an eclectic mix of guests from various fields, each eager to engage in a celebration of creativity, style, and indulgence. Law Roach set the tone for the evening with his bold pink suit from Ami Paris, effortlessly embodying the essence of fashion that the event celebrated.

At this glamorous affair, supermodel Heidi Klum dazzled in a rich chocolate-hued dress from Sophie Couture, designed as a tribute to the satisfying crunch of a Magnum ice cream. Accompanying her was her son, Henry Samuel Klum, who walked in the fashion show earlier that day—an experience that added a family note to the star-studded evening.

Adriana Lima, known for her stunning looks, turned heads in a deep blue gown that added an air of elegance to the proceedings. Meanwhile, Lucien Laviscount showcased a subtle yet striking cream-colored outfit paired with a rich brown tie, reflecting the color palette that represents House of Magnum. Among the exciting news at the event, guests Barbara Palvin and Dylan Sprouse arrived soon after announcing their pregnancy, adding to the joyous atmosphere of the night.

The afterparty featured live performances from talented musicians and DJs, including Adèle Castillon, The Blessed Madonna, and a collaborative set from Busy P x Carlita, ensuring that the vibe remained high and celebratory throughout the evening. Engaging with the guests, Law Roach created his unique Magnum ice cream, adding an interactive element to the festivities that resonated with everyone present.

The center of attention was the debut of the new Magnum Signature collection, featuring the bold Magnum La Pistache and the vibrant Magnum La Pêche. This newly crafted product line argues for the sophisticated pleasures of Magnum’s global brand, showcasing a delectable combination of flavors wrapped in iconic Magnum chocolate.

The exclusive fashion show that preceded the afterparty displayed stunning designs from eight international designers, each piece resonating with themes of craftsmanship and modern enjoyment that align with the ethos of House of Magnum. The collection not only celebrated the flavors of Pistache and Pêche but also paid homage to Magnum’s classic offerings.

The House of Magnum Beach, offering visitors a taste of modern indulgence from May 13 to May 22, invites pleasure-seekers to engage in a refreshing experience following the launch. As this dynamic brand unfolds its vision, we see the intertwining of design, flavor, and unforgettable experiences—highlighting that true enjoyment lies in the art of creating memorable moments. For further information about this exciting new collection and the event, please visit Magnum's official website.

In conclusion, the House of Magnum afterparty transcended a mere celebrity gathering. It was a celebration of culinary art, fashion, and cultural exchange, driven by visionaries who dare to redefine modern luxury—a testament to the magic that unfolds when creativity meets indulgence.