In an exciting development for the gaming community, Manga Productions, based in Saudi Arabia and Tokyo, has recently announced a partnership with Koei Tecmo Games. This collaboration involves the publishing rights for the much-anticipated action RPG, Nioh 3, in the Middle East and North Africa (MENA) region. The deal marks a significant step in providing gamers in the MENA region access to one of the most sought-after games in the series, which has sold over 8 million copies globally.
The famed Nioh series has a notable following in the MENA region, drawing players in with its captivating narratives and challenging gameplay set against the backdrop of Japan’s Sengoku era, filled with samurai and mythical creatures. Nioh 3 promises to build on this legacy with new features, including an open-world setting and a dynamic combat system that allows players to switch between two combat styles - Samurai and Ninja - in real-time.
Manga Productions will not only be responsible for publishing but will also handle the localization and marketing for the Arabic version of the game, which is scheduled for a simultaneous global release on PlayStation®5 and Steam in early 2026. This strategic collaboration aims to enhance the gaming experience for Arabic-speaking players, ensuring that the culture is represented authentically.
Hiroshi Koenuma, the CEO of Koei Tecmo Games, expressed enthusiasm regarding the growth rate of the gaming market in the MENA region. He stated, "The enthusiasm of gamers in this region has been remarkable. Our previous collaboration with Manga Productions for the Arabic localization of Samurai Warriors: Origins received fantastic feedback from fans in Arab countries. We are looking forward to providing Nioh 3 with a suitable localization for our Arabic-speaking gamer community to enjoy the game even more."
Isam Boukhari, CEO of Manga Productions, echoed these sentiments, saying, "We are thrilled to continue our partnership with Koei Tecmo Games for Nioh 3. Our approach to localization goes beyond mere translation; we are dedicated to ensuring that the game resonates with Arab culture, allowing players to immerse themselves fully in the experience. We appreciate the trust Koei Tecmo has placed in our team, and we are committed to delivering a top-quality localization that will enhance player engagement."
Furthermore, Aruna Gummush Abdulaziz, Director of Distribution and Business Development at Manga Productions, highlighted the importance of cultural adaptation. "In our previous project, we received high praise for delivering a high-quality Arabic localization that considered cultural aspects, rather than just straightforward translation. We aim to elevate the localization standards even further for Nioh 3 and provide players with a remarkable experience upon its global launch."
As both companies continue their commitment to delivering exceptional content, they are optimistic about enhancing the gaming community’s passion and potential across the Middle East.
About Manga Productions
Manga Productions represents one of the leading IP management companies in the Arab world and is dedicated to producing and distributing anime, manga, and games. They are proactive in introducing the allure of Japanese content to a global audience, ensuring the experience is enjoyable and culturally tailored.
To stay updated on Manga Productions, visit their official website at
www.mangaproductions.co.jp or follow them on their social media platforms for the latest news and engaging content.