Fitzco Appoints Chris Wallrapp as New Chief Executive Officer, Effective September 2025

Fitzco Appoints Chris Wallrapp as CEO

In a significant leadership change, Fitzco, a prominent agency under BCG Worldwide, has named Chris Wallrapp as its new Chief Executive Officer, with his role officially starting on September 8, 2025. Wallrapp, who previously served as the CEO of Hill Holliday Group in Boston, brings over a decade of experience in various leadership positions to Fitzco. His move is anticipated to steer Fitzco towards a new horizon of growth and creative excellence.

Chris Wallrapp is no stranger to the advertising industry. Since 2023, he led Hill Holliday, a role he took on after a successful tenure that included positions as President and Chief Growth Officer. His expertise in driving strategic growth is well-documented, making him a sought-after leader in the sector. Relocating to Atlanta for this new role, Wallrapp's hire comes at a critical juncture for Fitzco, as the agency prepares for ambitious new phases in its operational dynamics.

Under the guidance of BCG Worldwide CEO Tara DeVeaux, Wallrapp stood out not just for his impressive history of facilitating significant growth, but for his infectious passion for the advertising business itself. DeVeaux expressed her excitement about Wallrapp’s appointment, calling him a