#Japan #Tokyo #Sonic the Hedgehog #SEGA #Shibuya

SEGA STORE TOKYO: A New Era for Fans

On July 18, 2025, SEGA will proudly open the doors to its first flagship store in Japan, the SEGA STORE TOKYO, located on the 6th floor of Shibuya PARCO. This important milestone marks SEGA's commitment to its transmedia strategy, uniting various forms of media and products that spotlight nearly 65 years of rich gaming history.

The Vision Behind SEGA STORE TOKYO

As a cornerstone of SEGA’s transmedia initiative, this flagship store will not only serve as a retail outlet but also as a hub of unique experiences and occasions that fans can enjoy. Following the successful launch of the SEGA STORE SHANGHAI in May 2025, the Tokyo store aims to give consumers an immersive glimpse into the world of SEGA’s beloved characters, especially through exclusive merchandise that cannot be found elsewhere.

Prime Location in Shibuya

Nestled within the bustling heart of Shibuya's vibrant commercial and cultural landscape, SEGA STORE TOKYO aligns perfectly with the district's reputation as a hotspot for both domestic and international tourists. This innovative space is on the CYBERSPACE SHIBUYA floor, which brings together cutting-edge digital content related to games, characters, and manga, making it a must-visit destination for digital enthusiasts worldwide.

Store Design: A Fusion of Creativity and Technology

The design of SEGA STORE TOKYO embodies the whimsical and diverse nature of SEGA's intellectual properties (IPs). With materials that evoke the lively essence of Shibuya and the integration of the latest 3D hologram technologies, this store promises a visually stunning environment that captures the magic of SEGA’s universes.

Notable Product Lineup

Among the many exclusive offerings, fans can look forward to:

• - SEGA STORE Exclusive Sonic Merchandise: A collaboration with renowned collage artist Kōsuke Kawamura, featuring Sonic the Hedgehog in a series of unique, limited-edition toys. Kawamura’s signature shredded art style reimagines this iconic character for collectors.

• - BE@RBRICK Sonic the Hedgehog Chrome Version: Available only at SEGA STORE TOKYO, this collectible figure from MEDICOM TOY boasts both a 100% and 400% size variant as a special tribute to the store’s opening.

• - SEGA Cooro™ Plush Series: This new plush series introduces delightful characters like Sonic, Tails, Knuckles, Amy, Shadow, and Dr. Eggman, alongside iconic figures from the Yakuza series, providing fans with adorable companions.

Special Opening Promotions

To celebrate this highly anticipated opening, SEGA STORE TOKYO will offer a unique novelty present. Customers spending over 7,000 yen (approximately $70) will receive an exclusive SEGA-branded tumbler in one of four colors, including a special gold variation.

Additionally, fans can meet Sonic himself during the opening event, from July 18 to July 21, when he will make special appearances to greet visitors.

Expanding SEGA's Reach

Since establishing the Transmedia Business Hub in April 2024, SEGA has actively sought to enhance real-world touchpoints with its fans. After the successful launch of their permanent store in Shanghai, SEGA continues to roll out pop-up shops in various locations, with the latest being a limited-time pop-up in Los Angeles from June 27 to July 27, 2025.

SEGA STORE TOKYO at a Glance

• - Name: SEGA STORE TOKYO
• - Address: Shibuya PARCO, 6th Floor, 15-1 Udagawacho, Shibuya, Tokyo 150-8377
• - Opening Date: July 18, 2025
• - Hours: 10:00 AM - 9:00 PM (Varies)
• - Official Website: SEGA STORE TOKYO

With SEGA STORE TOKYO, the company not only celebrates its past but also opens a vibrant future for fans and collectors alike, solidifying its position in Japan’s gaming culture and beyond.