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Fullintel Triumphs at the PRSA Anvil Awards

On May 15, 2025, Fullintel, a prominent name in media intelligence and monitoring services, achieved a significant milestone by winning the prestigious PRSA Anvil Award in the category of 'Best Solution Provider/Vendor - AI-Automation Resource.' This honor is particularly noteworthy as it underscores the company’s innovative approach in the media intelligence landscape, where the integration of human curation with advanced artificial intelligence (AI) capabilities has become increasingly valuable.

The winning submission, titled "From Human Precision to AI Evolution: Redefining Media Intelligence," exemplifies Fullintel’s commitment to delivering superior media intelligence solutions that not only aggregate data but transform it into actionable insights. The PRSA Anvil Awards, likened to the "Oscars of the public relations profession," have celebrated excellence in strategic communications for over 80 years, with Fullintel's award coming amid intense competition, featuring 754 submissions from various organizations and only 158 finalists.

Andrew Koeck, President and Co-Founder of Fullintel, expressed pride in this achievement. He affirmed, "This prestigious recognition validates our belief that the future of media intelligence lies in the seamless integration of human expertise and AI technology. While many in our industry have pursued fully automated solutions, we’ve taken a different path—investing in brand-specific AI trained on years of analyst-curated data to deliver truly relevant insights tailored to each client’s context."

This accolade marks the second consecutive PRSA Silver Anvil Award for Fullintel, having previously been recognized last year for their Strategic Media Analysis services. This unique distinction makes Fullintel the only media intelligence provider hailed for both expert human analysis and AI innovation in its services.

The Award-Winning Platform: Fullintel Hub AI Edition

The cornerstone of Fullintel's award-winning service is the Fullintel Hub AI Edition, a robust media intelligence platform that seamlessly integrates monitoring, measurement, and analysis tailored to meet the specific needs of each client’s industry. Unlike generic data monitoring tools, Fullintel Hub utilizes an understanding of sector-specific language, themes, and context, providing insights that align with the strategic goals of businesses. This includes functionalities such as brand protection, public relations impact measurement, and competitor tracking—irrespective of the industry nuances.

Another crucial innovation within the Fullintel Hub is MattAI, an AI-driven media intelligence assistant that changes how teams engage with their data. Acting as a virtual analyst, MattAI empowers users to ask complex, brand-specific questions and retrieve quick, accurate responses, leveraging a deep historical context of media interactions. This tool integrates smoothly into various dashboards, reports, and alerts, removing the necessity for manual information gathering and delivering clear, actionable insights within seconds.

Human-in-the-Loop Technology

What sets Fullintel apart is its unique human-in-the-loop technology. The platform relies on expert-managed AI, placing human analysts at the core of the media intelligence process. From setting up tailored search topics and dashboards to generating daily news briefs and real-time crisis alerts, these analysts ensure that AI outputs are not only accurate but also relevant to client needs. This method significantly reduces false positives, enhances sentiment accuracy, and guarantees that insights are both trustworthy and practical.

As Koeck added, "This award reflects our commitment to continuous innovation in service of our clients. At Fullintel, we’ve built an AI system that doesn’t just monitor media but truly understands it. Our brand-specific training leverages years of analyst-curated data to develop a deep understanding of each client’s unique context – their competitors, products, and key issues – identifying trends, sentiment, and critical topics with remarkable accuracy."

Looking ahead, Fullintel remains dedicated to enhancing its platform through advancements in AI while ensuring that human expertise remains central in the process, ultimately bridging the gap between technology and effective communication strategies. With offices across Cambridge, Massachusetts; Ottawa, Ontario; and Nagercoil, India, Fullintel continues to provide unparalleled media monitoring, daily news briefs, and analysis services tailored to the unique requirements of Fortune 1000 clients.