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Oishii's Innovative Jam Collection: A Culinary Delight

Oishii, known for revolutionizing the strawberry farming industry with its premium berries, has officially entered the gourmet food scene with the launch of its first artisanal jam collection. With a focus on Japanese culinary art, the collection results from a collaboration with Michelin-starred Chef Yuu Shimano. This innovative lineup includes two exclusive flavors: Daifuku-Inspired Strawberry Spread and Strawberry Yuzu Preserves, each capturing the essence of Japanese tradition and modern flavor profiles.

As the company’s co-founder Hiroki Koga explains, these jams not only highlight Oishii's Koyo Berries—known for their refreshing sweetness and balanced acidity—but they also serve a greater purpose: reducing food waste. By utilizing berries that don’t meet perfect aesthetic standards, Oishii ensures that every fruit can reach its full potential, emphasizing their commitment to sustainability.

Guided by the Japanese philosophy of ichigo ichie (treasuring fleeting moments), Oishii's jam collection inspires consumers to indulge in small, extraordinary joys. Each jar is designed to be savored, shared, and remembered. This collection is not just a new product but a gateway for Oishii into an innovative culinary experience that elevates gourmet ingredients in American kitchens.

The Unique Offerings

Daifuku-Inspired Strawberry Spread

Drawing inspiration from the traditional Japanese dessert known as daifuku, which is a mochi cake, this spread is decadently crafted. It features luscious Oishii strawberries combined with silky koshian red bean paste, offering a sweet yet grounded finish that is both nostalgic and novel for consumers.

Strawberry Yuzu Preserves

In partnership with Chef Yuu Shimano from Michelin-rated Restaurant Yuu, this unique preserve balances the naturally sweet flavor of Oishii strawberries with the zesty, tangy notes of Japanese yuzu. This bright combination provides a spirited experience, emphasizing both boldness and harmony in every bite.

Chef Yuu shared, “When Oishii had its early berry harvests, I was one of the first to taste their incredible flavor. This collaboration pays homage to our shared heritage and dedication to excellence.”

Pricing and Availability

Each jar of these gourmet jams is available for $35, while a set of both flavors can be purchased for $65. The collection is available for direct purchase at oishii.com and selected retailers, although supplies are limited.

About Oishii

Founded in 2016, Oishii, which translates to 'delicious' in Japanese, is at the forefront of the indoor vertical farming movement, producing the world’s largest indoor strawberry farm. Their mission is to transform agriculture through smart farming techniques that harmonize nature and technology. The company ensures the growing of Koyo and Nikko Berries in pesticide-free environments, which also hold the Non-GMO Project Verified seal. Oishii was recognized as one of Fast Company's