Pepsi® Introduces New Global Female Football Ambassadors Shaping the Future of the Sport
In an exciting move, Pepsi® has unveiled its latest roster of global female football ambassadors, featuring prominent stars such as Alexia Putellas, Lauren James, Caroline Graham Hansen, and Farah Jefry. These remarkable athletes join the brand’s existing ambassador, Leah Williamson, in promoting the summer of football that promises unforgettable experiences for fans around the world.
This initiative is part of Pepsi's commitment to enhance women's football, which has seen phenomenal growth in recent years, becoming the fastest-growing sport globally. The brand recognizes the passion and dedication of athletes who not only compete but inspire millions. With these new additions, Pepsi aims to celebrate the fight and fervor these players carry into every match.
Alexia Putellas, a two-time Ballon D'Or Féminin winner, is at the forefront of this campaign. Known for her incredible skills and leadership on the field, she expressed her enthusiasm about partnering with Pepsi, stating, "This summer will be memorable, and being part of the Pepsi family is amazing. Our sport is growing rapidly, and I am excited to show the fans what we have in store."
Next is Lauren James, an English footballer hailed for her technical brilliance and explosive speed. James shared her excitement, saying, "Joining the Pepsi family as a global ambassador is a fantastic honor. Follow us during the tournament as we showcase our skills on the big screen."
Caroline Graham Hansen from Norway, a nominee for the Ballon d'Or Féminin, brings her tactical savvy to the team. She stated, "I am glad to be part of the global Pepsi family alongside so many incredible names. We are witnessing our sport reaching new heights, and Pepsi's support helps fans everywhere join in the fun."
Farah Jefry represents Saudi Arabia and is renowned for her pivotal role in the development of women's football in the region. A natural talent, her abilities have earned her a spot as a top striker in the first Saudi women's football league. She remarked, "Pepsi's history with football icons is legendary. It feels like a dream come true to be part of this remarkable lineup."
In addition to these promising stars, Pepsi celebrates its legacy in football, which spans over 50 years. The brand has consistently supported the sport, providing exhilarating moments and shining a light on its most iconic figures. The new camaraderie with iconic players like Signe Bruun, Josefine Hasbo, Stina Blackstenius, and many others echoes Pepsi's commitment to empowering the next generation of football talent.
This announcement aligns with Pepsi’s renew its commitment to UEFA’s women’s football until 2030, reinforcing its support for the sport's continual growth. According to Cathy Graham Kidd, Senior Marketing Director at PepsiCo, "Our new ambassadors not only showcase extraordinary talent but are driven for more. They are unique in their pursuit of success, and we are thrilled to promote the unstoppable rise of women’s football globally."
The excitement doesn’t stop there; Pepsi is set to launch a new campaign that highlights the fierce determination and passion these athletes bring to the sport. As part of this campaign, unique murals and exhibitions celebrating each ambassador will appear across major cities, showcasing their individual energy and spirit.
Pepsi’s enduring connection to football's legendary characters will shine through as they invite fans to revel in this incredible summer of sports. So keep an eye out for updates and get ready to be inspired by the remarkable talents of these new global ambassadors as they transform the landscape of women’s football and encourage a new wave of fans worldwide.