Pairs Launches Offline Event Management System for Partner Businesses

In February 2026, Pairs, a popular matchmaking app operated by Eureka Co., Ltd., will commence its offline event management system for partner businesses. This innovative system is designed to facilitate the planning and execution of offline events, drawing on the successes of past collaborations with partners such as Koshidaka Holdings, known for its popular karaoke franchises.

Expanding Opportunities for Real-World Connections

Pairs, which has garnered over 25 million registrations since its launch in 2012, aims to bridge the gap between digital matchmaking and real-life encounters. With a customer base of serious singles looking for meaningful connections, Pairs recognized the need to create secure offline environments for users to meet. The company has entered partnerships with Koshidaka Group to bring exciting events to singles across Japan.

In an effort to foster new connections, Pairs has organized a series of karaoke matching events in collaboration with Koshidaka, taking place in 13 prefectures from September 2025 to January 2026. Featuring 29 events, these initiatives attracted hundreds of Pairs users, with an impressive average satisfaction score of 3.93 out of 5 reported in participant surveys. These events have not only provided a platform for meeting others but have also encouraged participants to continue the fun, with around 70% opting for informal karaoke gatherings post-event.

Innovative Features of the Management System

The newly developed event management system empowers partner businesses to easily promote events on the Pairs platform. Participants can track their reservations, receive automated emails confirming their participation, and get reminders as the event date approaches. This promotes streamlined operations for partner businesses, allowing them to focus on creating memorable experiences rather than getting bogged down in logistics.

To ensure a safe and secure environment, Pairs emphasizes thorough participant verification. As a result, event creators can engage with singles in a peaceful setting, enhancing the overall quality of the matchmaking experience.

The Future of Pairs Events

The collaboration between Pairs and Koshidaka promises to expand even further, with plans for new and luxurious events at venues like the newly opened 'Karaoke King Manekineko' in Tokyo. Here, innovative concepts combining dating opportunities with enhanced karaoke experiences are set to emerge, providing a thrilling environment for singles to mingle.

Koshidaka Holdings’ Project Development Manager, Tsuyoshi Anraku, expressed his excitement regarding the partnership: “Our offline events, blending the social atmosphere of karaoke with the matchmaking expertise of Pairs, have attracted enthusiastic participants. We look forward to introducing more exciting formats, including luxury karaoke and unique experiences with our original equipment.”

Invitation for Future Partners

As the event management system rolls out, Pairs is actively seeking new partner businesses interested in hosting offline events. Interested entities can reach out via email to partners at [email protected]. Together, the vision is to create safe, engaging, and meaningful encounters for singles, facilitating connections that can lead to lasting relationships.

Conclusion

With the launch of its offline event management system, Pairs is not only enhancing user experiences but also transforming how singles in Japan connect in the real world. This initiative signifies a robust effort to link online matchmaking with tangible interactions, catering to the evolving needs of modern singles seeking genuine relationships. As these partnerships and events develop, Pairs is poised to shape the future of social connections and matchmaking in Japan.