#Japan #Tokyo #sports marketing #HALF TIME #Juventus FC

HALF TIME Conference 2025 Vol.2 Overview

On December 16, 2025, HALF TIME Co., Ltd., known for its dedication to enhancing the sports business through recruitment and public relations, will host the second installment of its sports business conference. This event, entitled "HALF TIME Conference 2025 Vol.2 supported by ABeam Consulting", will take place in Tokyo and online in a hybrid format, allowing participants to join from anywhere.

The theme of this year’s conference is "Stay Ahead: Leading in Sports Business." The event promises to bring together prominent figures in the sports industry from both domestic and international spheres to debate critical topics such as fan marketing, Asian strategies, and sponsorship evaluation. This is a unique opportunity for industry professionals to gain insights into the latest trends and strategies shaping sports business today.

A highlight of this year's conference will be the presence of representatives from Juventus FC, one of Italy's renowned Serie A clubs. Their APAC managing director will speak about the club's new Asian strategy set to launch in the 2024-25 season, with a focus on enhancing fan engagement and expanding business in key markets.

In addition to insightful sessions, the Tokyo venue will feature booths from various sports-related companies, providing a platform for networking and business discussions among speakers and attendees. For online participants, live streaming and archive access will ensure everyone can benefit from the conference's valuable content.

Tickets for the Tokyo venue are priced at 12,000 yen (tax included) and are limited to the first 100 registrants. However, the online viewing option is free, promoting wider access to the sports business discourse. Registration for both ticket types is required through the official website.

Official Website

HALF TIME Conference 2025

The HALF TIME Conference, which began in 2019, has grown significantly over the years, marking this event as the 14th gathering. It aims to deliver cutting-edge trends to all stakeholders involved in the sports business, boasting a total of 5,100 participants since its inception. This year's gathering promises to be a vital forum for those looking to understand and navigate the evolving landscape of sports business.

Event Details

Name: HALF TIME Conference 2025 Vol.2 supported by ABeam Consulting
Date: December 16, 2025
Time: 13:00 - 17:40 (Networking from 17:40 - 19:10)
Format: Hybrid (On-site in Tokyo + Online)
Venue: ABeam Consulting Co., Ltd., "As One Stage"
(Tokyo Midtown Yaesu, Chuo City, Tokyo, 15th Floor)
Organizer: HALF TIME Co., Ltd.
Partners: ABeam Consulting Co., Ltd., Relo Metrics, Yapp, Playbox Co., Ltd., Sumitomo Rubber Industries, Ltd. (DUNLOP Tennis)
Official Website: HALF TIME Conference 2025
Contact: [email protected]

Program Schedule

• - 13:00 - Venue Opens and Exhibitor Setup Begins
• - 13:30 - Opening Remarks by Yusuke Isoda (CEO, HALF TIME Co., Ltd.)
• - 13:40 - Session 1: Cutting-edge Fan Marketing in Professional Sports (Tentative)
• - 14:40 - Session 2: The Potential of Sports and IP

- Taro Yamamoto (Executive Officer, Sanrio Co., Ltd., Digital Media & Sports Licensing)
- Keiichi Kubota (Principal, ABeam Consulting)

• - 15:40 - Session 3: Deep Dive in Asia - Juventus FC's Fan Engagement and Business Growth Strategies

- Stephanie Chen (Managing Director, Juventus FC APAC)
- Yasuhide Okabe (Executive Fellow, Japan Football Association) - Moderator

• - 16:40 - Session 4: The Future of Sports Sponsorship Analysis Influenced by AI and Data

- Jay Prasad (CEO, Relo Metrics)
- Naokazu Wakaguri (Relo Metrics Japan/APAC) - Moderator

• - 17:30 - Partner Company Pitches
• - 17:40 - Networking Session
• - 19:10 - Event Concludes

Please note that the program is subject to change.