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The Elf on the Shelf®: A Holiday Favorite

In a remarkable achievement for The Lumistella Company, their beloved holiday book, The Elf on the Shelf®: A Christmas Tradition, has cemented its status as a perennial favorite on Publisher's Weekly bestseller lists. This December, the book has not only retained the top spot on the "Top Children's Picture Books" list but also made a significant impact on the overall rankings, placing fourth among all books. With four different versions making the list, including those that ranked second, eighth, and tenth, The Elf on the Shelf continues to outshine other Christmas classics such as The Polar Express and How the Grinch Stole Christmas.

Chanda Bell, a co-author and co-founder of The Lumistella Company, expressed her delight at seeing The Elf on the Shelf recognized consistently by families worldwide. "It’s truly special to see The Elf on the Shelf celebrated on two major bestsellers’ lists. This milestone highlights how families embrace and spread the joy of Christmas through this beloved tradition," she remarked. The company celebrated not only the book's enduring popularity but also the first-time debut of the Scout Elf girl version box set at number one on the list.

The book has dominated the bestseller lists since 2009, showcasing its unwavering appeal as a modern Christmas tradition. The enduring success is a testament to the festive spirit and charm that families continue to find in the story narrating how elves watch over children, reporting their behavior to Santa.

As Christmas approaches and the 20th anniversary of The Elf on the Shelf draws near in 2025, The Lumistella Company finds joy in how this time-honored tradition resonates with families across generations. By creating valuable family moments, The Elf on the Shelf has become part of countless households, making holiday experiences even more magical.

The Lumistella Company has expanded since its founding in 2005 and now operates globally in 26 countries across five continents. The company is also known for other delightful Christmas brands, including Elf Pets and Elf Mates, all reflecting their mission to bring joy and togetherness into family life.

The sustained success of The Elf on the Shelf series underscores the need for storytelling that creates bonds and treasured memories, especially during the holiday season. As families gather to celebrate Christmas, having a special tradition like The Elf on the Shelf encourages interaction and excitement, ensuring that the magic of the holidays remains alive.

As we move into the new year, The Lumistella Company aims to continue this legacy, enriching lives with their enchanting tales and products. For those interested in diving deeper into the world of Santa and his elves, their website offers a plethora of resources, stories, and information about their expanding universe.

If you want to keep the festive spirit alive, now is the perfect time to explore the enchanting range brought by The Lumistella Company, ensuring that this cherished tradition remains vibrant for years to come.

For further information about The Elf on the Shelf, visit the official website at elfontheshelf.com and learn about their compelling stories and product offerings.

About The Lumistella Company
CCA and B, LLC, doing business as The Lumistella Company, serves as the driving force behind The Elf on the Shelf® Santaverse™, the official narrative source of the magical world of Santa Claus. Since its inception, the company has established itself as family-owned and women-led, dedicated to creating joyful experiences throughout the festive season. Their portfolio not only includes The Elf on the Shelf but also features various products that build on this iconic Christmas narrative. Through partnerships with over 90 licensees, they reach a wide audience globally, aiming to spark joy and togetherness during the most wonderful time of the year.