#BTS #JINRO #V

JINRO Launches 'My Favorite JINRO' Campaign with V of BTS

JINRO, the world's leading soju brand, recently introduced its inaugural global campaign, titled 'My Favorite JINRO,' featuring V of BTS, who serves as the campaign’s global ambassador. This initiative aims to connect with consumers around the world by promoting the joy and happiness of sharing moments over a drink.

The campaign kicked off with the release of an engaging short film that highlights not only the charismatic presence of V but also the essence of JINRO’s brand values. The storyline of the film unfolds with V attending what he mistakenly believes to be a party, which turns out to be a delightful mix-up that brings together guests from different gatherings to enjoy JINRO together. This unexpected twist underscores JINRO’s message of uniting people and creating memorable experiences.

Using vibrant cinematography, the video artfully conveys a youthful and modern image of JINRO. The cleverly designed scenes also incorporate symbolic references that relate to JINRO’s expanding global strategy. For example, the rooms 306 and 307 mentioned in the film indicate the three traditional soju products and the six flavored varieties currently available in international markets. This visual metaphor hints at the exciting plans for JINRO’s future, which includes expanding their flavor offerings to seven or more varieties.

The short film is part of a broader marketing strategy that includes various initiatives such as digital content, consumer interaction events, and offline promotions. By doing so, JINRO seeks to enhance its engagement with a global audience. Employees at JINRO emphasize that this campaign marks a vital step in making their brand more accessible and relatable, especially through V's global influence.

Jung-ho Hwang, overseas business director at HiteJinro, stated, “With the launch of 'My Favorite JINRO,' we not only celebrate JINRO's essence but also connect deeply with consumers around the world. Our aim is to strengthen our brand's competitiveness as a leading soju brand through meaningful encounters and experiences.”

Alongside the film, JINRO unveiled its new global motto, 'Fill The Moment,' which encapsulates the brand's philosophy of enhancing everyday experiences with warmth and human connection. The slogan emphasizes the brand’s commitment to being part of significant social moments that foster unity and connection among individuals.

Founded in 1924, JINRO has maintained its status as a leading soju producer, remaining consistent as the best-selling spirit brand globally. The company prides itself on a diverse range of products that include JINRO CHAMISUL FRESH, JINRO CHAMISUL ORIGINAL, and the recently launched JINRO IS BACK. Additionally, JINRO offers an exciting lineup of flavored soju, including varieties like GREEN GRAPE, PEACH, STRAWBERRY, GRAPEFRUIT, PLUM, and LEMON.

BTS, short for Bangtan Sonyeondan or