Join the Exciting Second Round of the Classic Literature Challenge at Sanseido Bookstore

Exciting Literature Challenge Returns to Sanseido Bookstores!

Sanseido Bookstore is back with its acclaimed event, the "Classic Literature Challenge," inviting book lovers to immerse themselves once again in the exhilarating world of literature.

Starting from July 1, 2026, and running until August 31, this initiative is a follow-up to last April's successful challenge and will feature 100 selected works from past Akutagawa Prize and Naoki Prize winners. The program coincides with the announcement of this year's award winners, slated for July 15, making it an exceptional time for literature enthusiasts.

Event Details

Participants will have the opportunity to purchase any of the 100 celebrated titles and can join the challenge designed for adults. Each participant will receive a specially curated kit, which includes a seven-day challenge calendar along with a supplement called "OmegaAid PLUS," known for its brain-healthy properties. This initiative encourages enjoyable reading habits while promoting cognitive well-being.

Additionally, the challenge supports a growing community focusing on 'brain-friendly' activities and supplements, spearheaded by Suntory Wellness, which believes in making cognitive health approachable and enjoyable for everyone.

A Look Back at 2026's Spring Challenge

The positive feedback from participants in the inaugural version of this challenge demonstrates its impact. Approximately 90% of survey respondents felt that the event helped them connect with brain health, and all of them expressed their desire to continue reading in the future. Many shared insights on how the seven-day timeframe motivated them to pick up books they usually wouldn't, highlighting the added enjoyment they experienced during the challenge.

Venue Information

This year's challenge will take place across eleven Sanseido Bookstore locations, including the flagship Kanda Jimbocho store, Yurakucho, Kyodo, Seijo, Ikebukuro Main Store, Atre Akihabara 1, Tokyo Solamachi, Atre Ueno, Ebina, Omiya, and Sogo Chiba store.

With its freshly renovated stores, Sanseido aims to create a space not just for purchasing books but for connecting readers with new experiences, making literature a more vibrant part of their lives. The concept revolves around the idea that wandering through the bookstore leads to broadening one’s horizons.

About The Brain Activity Club

This initiative is part of the “Adult Brain Activity Club,” which encourages ongoing engagement with brain-boosting activities while providing a fun community experience. The club aims to inspire participants through various activities that enhance their well-being and cognitive health. With over 40 years of research backing its formulation, "OmegaAid PLUS" features highly regarded components known to support memory retention and mental clarity.

Suntory has established itself as a leader in cognitive health supplements, evidenced by the impressive milestone of over 20 million units sold since its launch in 2011. The unique blend of DHA, EPA, ARA, lutein, and zeaxanthin has been associated with maintaining cognitive functions that are vital for an active lifestyle, especially for the aging population.

Join Us Today!

Overall, the "Classic Literature Challenge" not only highlights the joy of reading but also encourages participants to embark on a delightful cognitive journey. Readers of all ages are invited to rediscover old favorites or meet new literary companions. This blend of literature and cognitive health is set to enrich our communities, offering a remarkable thematic course for a modern reading experience!

For More Information

For inquiries related to this event, please contact Sanseido Bookstore sales promotion department at 03-3233-3327 or via email at [email protected]. For information related to Suntory Wellness operations, feel free to reach out to Ayumi Okuyama at 070-3799-2735 or via email at [email protected].

Don’t miss out on this chance to enjoy classic literature while supporting your brain health!