#USA #Las Vegas #Resorts World #Rule the World #Kenneth Cappello

Resorts World Las Vegas Unveils Latest Campaign

Resorts World Las Vegas has taken a bold step forward in hospitality marketing with the launch of a new iteration of its acclaimed "Rule the World" campaign. This latest phase, which debuted at a private event, effectively embodies the luxurious and dynamic essence of the resort. Directed by the renowned filmmaker Kenneth Cappello, the campaign emphasizes the growth and leadership that Resorts World has achieved within the hospitality landscape.

The unveiling event was filled with creativity and glamour, taking place in one of the resort's opulent Palaces, where the campaign was originally filmed. Guests were welcomed by stunning models who reenacted memorable moments from the commercial shoot, enhancing the evening's immersive atmosphere. Additional highlights included complimentary cigar experiences provided by Eight Lounge and an exquisite caviar station to delight attendees’ palates.

Among the attendees were prominent figures such as Resorts World Las Vegas President Peter LaVoie, Chief Marketing Officer Ronn Nicolli, and Vice President of Marketing Nick Martini, who shared intriguing insights about the campaign's evolution and the creative journey behind it. The grand night culminated in the eagerly anticipated premiere of the new television commercial, which offers viewers a closer look at the extraordinary experiences Resorts World has to offer.

Ronn Nicolli expressed the significance of this campaign, stating, "This campaign reflects our journey and showcases how we have evolved as a brand and a destination. It captures the essence of what it feels like to be at our resort, emphasizing our inviting nature and the unique experiences we provide. We are more than just a place to stay; we are an invitation to discovery."

The event also featured notable guests, including professional mixed martial artist Suga Sean O’Malley, who expressed his enthusiasm about being part of a campaign that continually pushes the boundaries of hospitality marketing. He remarked, "It’s thrilling to be involved in a campaign that celebrates the ongoing innovation of Resorts World. This place feels like home to me on the Strip, and I’m excited to contribute to its evolution.”

In collaboration with creative agency BP, this extensive campaign integrates digital marketing, billboards, print, and social media to disseminate a unified message. Following Resorts World's commitment to compelling storytelling, the campaign serves to bring the resort's vibrant energy to life, showcasing the distinctive experiences that differentiate it from its competitors.

Since its inception in 2021, Resorts World Las Vegas has set a new benchmark in hospitality marketing, fusing innovative guest experiences with daring marketing strategies. Its original "Rule the World" campaign, introduced in 2023, received widespread acclaim for its creativity and influence, winning numerous awards and accolades, including being recognized as a 2024 Webby Awards Honoree.

Under the visionary guidance of Ronn Nicolli and Nick Martini, Resorts World is redefining the standards of marketing within the hospitality industry, reinforcing its reputation as a leader in storytelling, guest engagement, and innovative practices. The continuation of the "Rule the World" campaign signals a steadfast commitment to connecting meaningfully with travelers planning their unforgettable Vegas experiences.

For more details about Resorts World Las Vegas and to explore the "Rule the World" campaign, visit www.rwlasvegas.com.

About Resorts World Las Vegas

Regarded as the premier destination on the Las Vegas Strip, Resorts World Las Vegas is the newest addition to a 4.3 billion dollar investment developed by Genting Berhad, a publicly traded corporation based in Malaysia. The resort is dedicated to providing unique luxury experiences enriched by exceptional service, sophisticated design, and unmatched facilities. A collaboration with Hilton Hotels & Resorts allows the integration of three premium brands: Las Vegas Hilton, Conrad Las Vegas, and Crockfords Las Vegas, all showcasing high-end accommodations catering to diverse guest needs. Offering a range of amenities, including a massive cashless casino, a theater with major headlining acts, upscale dining options, and a luxurious spa, Resorts World is leading the charge in transforming the luxury resort market in Las Vegas. The resort has achieved the Sharecare Health Security VERIFIED™ designation as well as receiving LEED Gold Certification for its hotel brands, upholding its commitment to health and sustainability.

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