#Japan #Tokyo #Rescue Cats #Estee Corp #Cat Toilet

Estee’s Commitment to Rescued Cats

In a heartwarming initiative, Estee Corporation has taken a significant step in supporting rescued cats and the organizations dedicated to their care. Launched as part of the "Support for Rescue Cats Project," Estee has implemented a campaign aimed at encouraging more families to adopt cats from shelters. As part of this effort, the company has donated a remarkable 281 units of their innovative cat toilet system, "Nyan-tomo Clean Toilet Rakutto Simple," to new families welcoming rescue cats into their homes.

The Campaign's Scope

Running from August 8 to October 31, 2025, the campaign revolves around providing suitable toileting solutions to adopters who bring home cats from participating rescue organizations. The aim is clear: to facilitate a smooth transition for these animals into their new homes while ensuring their hygiene and comfort. Estee’s initiative does not only aspire to find homes for these cats but also to create a supportive environment where both pets and their owners can thrive together.

Moreover, an engaging aspect of this campaign included a social media component from August 19 to October 31. Participants could increase the donation cap by engaging with Estee’s social media activities. This resulted in surpassing the initial goal of 222 units, leading to a total distribution of 281 toilets across 21 local rescue organizations involved in the campaign.

Response from Rescue Organizations

Feedback from various participating rescue agencies has been overwhelmingly positive. Many have noted how well-received the toilets have been by new pet parents. Quotes such as, "The new adopters were thrilled to receive the toilets," and feedback highlighting the ease of use and maintenance for the system, such as, "It is very user-friendly and makes cleaning a breeze," reflect the success of the initiative. The design of the system is tailored to meet the needs of both the cats and their new families, making the transition smoother for all involved.

Participating Rescue Organizations

The impact of this campaign resonates through the dedicated work of numerous participating organizations. Some of these include:

• - Hogokko House
• - NPO 42825 (Yotsuya Cat)
• - Mofukko Hida NPO
• - Animal Refuge Kansai
• - Fumikko Cats

This list highlights a fraction of the collective efforts of various communities coming together to support the welfare of animals in need. The synergy between these organizations and Estee illustrates that teamwork can lead to positive change in animal adoption practices.

Nyan-tomo Clean Toilet: A Closer Look

The "Nyan-tomo Clean Toilet" brand encompasses several state-of-the-art cat toilet systems engineered with the health, hygiene, and comfort of cats in mind. The model specifically provided in the initiative, "Rakutto Simple," boasts a sleek design that fits snugly into various spaces, including cages. Its low entrance of just 10 cm makes it accessible for adult cats, kittens, and even elderly felines, thus catering to a broad range of needs.

With fewer components, the toilet is designed for easy cleaning. The incorporation of raised grates ensures that the base remains hygienic by preventing contact with the floor during changes. These design features underscore Estee’s commitment to providing high-quality, practical solutions aimed at improving the living conditions of cats.

Estee’s Vision for the Future

Established in April 2023, Estee’s "Support for Rescue Cats Project" came at a time when the issue of abandoned pets has become increasingly prevalent. With a growing number of households adopting pets, stories of pets being relinquished due to owner circumstances highlight a critical need for intervention. Estee aims to address this societal challenge by fostering environments where both felines and their families can flourish together.

As Estee continues to widen the reach of this initiative, the hope is to cultivate a community where responsible pet ownership is prioritized and where each rescued animal can find a loving, permanent home.

For more information about the project, visit the Nyan-tomo Clean Toilet website or follow their official Instagram account for the latest updates on cat care and adoption support.