Leadership Changes at United Parks & Resorts Propel Future Growth Strategies
United Parks & Resorts Announces Leadership Changes
In a recent announcement, United Parks & Resorts Inc., a notable player in the theme parks and entertainment sector, confirmed the promotion of key executives to strengthen its operational framework and guest experience strategies. Effective September 22, 2026, Kyle Miller has been elevated to the position of President, while Scott Maupin takes on the role of Chief Parks Operating Officer. These shifts come at a crucial time as the company looks to expand its influence and operational excellence within the industry.
Kyle Miller’s longstanding career with United Parks began in 1995, and his deep understanding of the company's culture and operational dynamics has made him an integral part of its workforce. Having previously held the position of Chief Parks Operations Officer, Miller was responsible for the overall operations of the company's extensive park portfolio, which includes popular attractions like SeaWorld and Busch Gardens. His extensive experience in guest relations and park management positions him uniquely to lead the company's growth strategy moving forward.
CEO Marc Swanson expressed enthusiasm about Miller's promotion, emphasizing his exceptional leadership skills and commitment to enhancing the guest experience. “Kyle is a highly respected leader with a proven ability to drive results,” Swanson stated. “His leadership will be instrumental as we continue executing our growth strategy and creating value for our guests, team members, partners, and shareholders.”
In his acceptance of the new role, Miller emphasized the company’s mission to bring families together through memorable experiences. “Our parks not only provide joy but also educate and inspire through wildlife interactions and conservation efforts,” he remarked. Miller’s vision aligns with United Parks' objectives to foster relationships and ensure every guest leaves with unforgettable memories.
Taking over as Chief Parks Operating Officer, Scott Maupin will build upon the existing foundation laid by Miller. Since joining United Parks in May 2026 as Co-Chief Parks Operating Officer, Maupin has quickly made a name for himself within the organization, demonstrating a strong operational background. His previous experience includes significant roles at Merlin Entertainments, Great Wolf Resorts, and Six Flags, totaling over 30 years in the industry. His focus on enhancing performance and guest experience is expected to drive United Parks toward continued operational improvement.
Swanson expressed confidence in Maupin, stating, “He brings significant operational experience and a clear focus on execution, performance, and the guest experience. We are pleased to have him step into this expanded role and look forward to his continued contributions.” Maupin echoed this sentiment, expressing eagerness to collaborate with team members across the company. “Over the past several months, I have seen firsthand the passion our teams bring to our parks every day,” he said, signaling a commitment to nurturing that spirit and pushing for excellence throughout the company.
Additionally, the company shared that Christopher Finazzo, the Chief Commercial Officer, will depart from United Parks to pursue new opportunities, a change acknowledged with gratitude for his contributions during his tenure.
In conclusion, United Parks & Resorts Inc. continues to reinforce its commitment to providing world-class entertainment and animal care through strategic leadership changes and an unwavering focus on guest satisfaction. As the company embarks on this new chapter with Miller and Maupin at the helm of its operations, it aims to enhance its reputation as a leader in entertainment and conservation, making every visit to its parks an extraordinary experience. For more details on United Parks & Resorts and its offerings, visit their official website.