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Gratsi's Remarkable Journey

Gratsi, a premium Mediterranean boxed wine brand, has made a significant mark on the American wine market. In an impressive turn of events, the company reported sales of 350,000 nine-liter cases in 2025, cementing its position as the #1 fastest-growing boxed wine brand by sales revenue, according to recent Nielsen data. Their growth does not stop here; Gratsi aims for major retail expansion in 2026, tapping into new markets and enhancing their distribution network.

Noteworthy Achievements in 2025

Gratsi's triumph was not only measured in sales. The brand also received notable accolades, having been named 'America's Favorite Boxed Wine 2025' by USA Today. Additionally, their Gratsi Red earned a 91-point score and the 'Editor's Choice' award from Wine Enthusiast. Such recognition is a testament to the brand's commitment to quality and consumer satisfaction.

The success of Gratsi in 2025 can be attributed to its compelling value proposition — offering three liters of quality wine at a premium price. This strategic positioning has allowed Gratsi to thrive in a category where many brands struggle to maintain quality at higher price points.

Expansion Plans for 2026

Buoyed by the momentum from their initial expansion, Gratsi has ambitious plans for 2026. They have announced partnerships with major distributors, MS Walker for Massachusetts, set to launch on February 1, 2026, and Opici-RNDC in New York, launching March 1, 2026. To spearhead these developments, the company has appointed Jennifer Chapple as the Director of National Accounts. With a rich background in the wine industry, Chapple is expected to drive the brand's growth further.

Chad Lapp, Executive Vice President of Commercial Planning Strategy for Opici Family Distributing, expressed enthusiasm for the brand's trajectory. He stated, _“The growth we saw in 2025 was incredible, and we are extremely excited about what 2026 will bring. Gratsi is setting a new standard in the boxed wine category.”_

Enhancing Customer Accessibility

Stephen Vlahos, Gratsi's Founder and CEO, shared insights on the brand's strategies following the notable achievements of 2025. He noted that customer demand is pushing for further expansion, illustrated by nearly 1 million visits to their 'Find a Store' webpage in just one year. _“We’re very excited to kick off new partnerships across the country, ensuring our beloved customers can access Gratsi easily,”_ stated Vlahos.

Gratsi is setting a precedent for premium boxed wines, focusing on sustainable packaging that prioritizes preserving the freshness of their wine while minimizing waste. By opting for eco-friendly options, Gratsi is not just offering quality products but is also committed to environmental responsibility.

The brand’s innovative approach distinguishes it from traditional boxed wines, positioning it to capture an even larger market share in the coming years. As they continue to expand their footprint, Gratsi remains dedicated to upholding the quality that has earned them the trust of consumers nationwide.

In conclusion, as Gratsi looks towards an exciting future, it is clear that their trajectory is aligned with the desires of modern consumers seeking convenience without compromising on quality. With solid growth, award-winning products, and a forward-thinking approach, Gratsi is poised to redefine the boxed wine landscape in America.

Looking Ahead

As we move further into 2026, all eyes will be on Gratsi. Will they maintain their momentum and become the market leader in boxed wine? One thing is certain: Gratsi’s journey is one to watch in the ever-evolving beverage landscape, and their customers can look forward to enjoying quality wine in a format that suits their lifestyle.