#Disaronno #Dolce Vita #Crystal Kay

Celebrating Disaronno's 500th Anniversary: Press Night 2025

On June 30, 2025, Disaronno, the iconic Italian amaretto liqueur, marked a significant milestone—its 500th anniversary—by hosting the Disaronno Press Night 2025 at the Aoyama Grand Hotel in Tokyo. This event, organized by Whisk-E Company, showcased not just the rich history of the brand but also its commitment to innovation and enjoyment, bringing together media representatives and special guests.

A Sweet Beginning: The Theme of Dolce Vita

The evening kicked off with a warm welcome from Aimi Kano, the brand coordinator from Whisk-E's marketing department. She introduced the theme of the event, 'Dolce Vita,' which translates to 'Sweet Life.' Kano explained that this concept encapsulates the Italian spirit of finding joy in daily life, urging guests to experience the culture of evening aperitivo—a cherished Italian tradition. She emphasized Disaronno's legacy as it steps into a future filled with new experiences for the liqueur lovers worldwide.

Crystal Kay Takes the Stage

One of the highlights of the evening was a live performance by the renowned artist Crystal Kay, who is celebrating her 25th anniversary in the music industry. Her performances included her hit songs like 'Koi ni Ochitara' and 'Love Myself,' which resonated deeply with the audience. Commenting on the intimate setting, she expressed, *