Unveiling the TOHO STUDIOS COLLECTION: A Tribute to Japanese Cinema

On July 22, 2026, the TOHO STUDIOS COLLECTION will make its grand debut, introduced by Toho Stella Co., Ltd., headquartered in Chiyoda, Tokyo. This new line features original merchandise inspired by the iconic logo of Toho Studios, stunning interior artwork, and items used on film sets. Toho Studios has been a cornerstone of Japanese film culture for over 90 years, having produced numerous masterpieces, including Akira Kurosawa's 'Seven Samurai' and the beloved 'Godzilla' series.

The TOHO STUDIOS COLLECTION expands the current offerings of Toho's merchandise, which has previously focused on apparel. This special collection embodies the group’s slogan, "Moments for Life - Those moments become the power of life." It is designed to resonate in various everyday scenes, from theaters and cinemas to urban settings and homes, allowing fans to cherish unforgettable moments infused with Toho's cinematic legacy.

The items in this collection draw inspiration from aspects of film production that are typically only seen by the cast and crew. For example, the pin set features designs based on a clapperboard and film rolls that have seen action on set. The charm collection incorporates motifs such as the room keys and box seats used within the studio. Additionally, T-shirts are adorned with designs inspired by the Godzilla wall art found at the entrance of the studio, showcasing Toho Studios' rich history and worldview from multiple perspectives.

As the birthplace of some of Japan's most revered films, Toho Studios has long been a venue for creativity, where countless creators and actors invest passion into their work. The TOHO STUDIOS COLLECTION aims to encapsulate this atmosphere and make it accessible in everyday life.

Featured in the promotional visuals are two rising stars from Toho talent agency: Kohei Odani and Nene Hara. Kohei, crowned the Grand Prix at the 2022 TOHO NEW FACE audition, showcases his versatility across various fields, while Nene, a finalist in the 9th Toho Cinderella audition, captures attention with her youthful charm. Together, they represent the allure of this new collection.

The promotional photoshoot took place within the Toho Studio premises, providing an authentic backdrop steeped in history, echoing the spirit of classic and contemporary cinematic production.