Exploring Brand Experience Design in the Upcoming Webinar 'From Vision to Form'

Upcoming Webinar: From Vision to Form

On October 2, 2025, Amana, a creative communications agency based in Shinagawa, Tokyo, will present an engaging online seminar titled 'From Vision to Form ─ Weaving Experiences: Exploring the Process of Planning, Designing, and Realizing Brand Experiences.' This event focuses on the intricate nature of brand experiences, emphasizing that they are not mere impressions, but rather meticulously crafted structures.

Webinar Insights and Objectives

During this webinar, participants will delve into innovative global case studies provided by the esteemed research firm STYLUS, examining the thought processes that lead to effective implementation. Beyond surface-level trends, the discussion will highlight how to transform brand perceptions into tangible experiences, offering valuable perspectives for attendees to apply in their practices.

The webinar aims to unveil the intricate development behind real-time events organized by Amana, intersecting creative direction, experience design, and prototyping. By sharing the processes practiced by Amana, participants will gain insights into the realities behind experience design, encouraging them to think critically about how brands can effectively reach audiences.

Featured Speakers

- Masanao Mizuru

As Experience Section Manager at Amana, Masanao Mizuru oversees the creative planning, design, and production of experiences in physical spaces like exhibitions, events, museums, and showrooms. With a wealth of international project experience, he brings a distinctive perspective to the creation of hybrid customer-brand experiences. Recently, he has taken on key roles in the development of the online visual solution, “deepLIVE,” contributing significantly to technical direction and planning.

- Riku Suzuki

A planner and director at Amana, Riku Suzuki specializes in internal communication strategies for both BtoB and BtoC companies, from brand concept development to project direction. He focuses on finding the stories beneath the surface, believing that every product and situation is anchored in human emotions.

- Takahiro Shinmura

As FIGLAB’s Technical Director, Takahiro Shinmura has a robust background in web production, joining Amana in 2006. He played a critical role in launching FIGLAB and now leads it in planning promotion content and providing technical direction for corporate and brand initiatives.

Who Should Attend?

This webinar is ideal for those struggling with designing real experiences in brand communication.

Event Details

- Date and Time: October 2, 2025, from 14:00 to 14:50
- Attendance Capacity: 100 participants
- Cost: Free
- Registration Link: Register Here
- Contact Information:

- Phone: 03-3740-4011
- Email: [email protected]

About Amana

Founded in 1979 initially as an advertising photography company, Amana has evolved into one of Japan's largest production companies, providing a diverse range of visual production services including still and video content, CG, and digital solutions. With a strong emphasis on creative transformation, Amana aims to facilitate impactful communication for clients through innovative branding strategies and projects. With more than 15,000 completed cases yearly, Amana leverages extensive creative resources to enhance client value and support communication initiatives that resonate with audiences.

Company Profile

- Representative: Koushou Kaneko, President
- Location: 2-2-43 Higashi Shinagawa, Shinagawa, Tokyo
- Established: April 1979
- Capital: 100 million yen
- Employee Count: 430 (as of January 1, 2025)
- Business Areas: Visual communications strategy, brand design and activation, internal communication, content marketing, and various promotional planning services.
- Website: Amana Website