Official Launch of Fanmu Cars: A Revolution in Automotive CRM
On August 1, 2026, Office YYU, headquartered in Setagaya, Tokyo, unveiled its innovative LINE-integrated cloud CRM solution,
Fanmu Cars. This platform is not just about managing customer information — it aims to build strong relationships in the automotive sales and detailing sectors.
Introduction to Fanmu Cars
Fanmu Cars is designed specifically for the automotive sales, maintenance, and detailing industries. What sets it apart is its focus on accumulating valuable data, such as customer details, vehicle information, and service histories, into a company’s assets. The service enhances customer engagement through functionalities such as LINE-based reminders for inspections and maintenance, follow-ups after services, requests for reviews, and incentives for repeat visits. To celebrate its launch, Fanmu Cars participated in a detailing-focused event called
Chemisami 2026 at Big Palette Fukushima, showcasing its offerings alongside its partner and distributor, PS Warranty Co., Ltd.
A Comprehensive Solution
Developed in collaboration with automotive workshops, Fanmu Cars integrates various workflows and addresses customer service challenges. The platform consolidates everything from vehicle sales, assessments, and maintenance scheduling, to customer management and operational records — all accessible via LINE. Key functionalities include:
- - Unified management of customer and vehicle information along with service histories.
- - Automatic reminders for inspections and necessary maintenance.
- - Follow-up messages after service completion.
- - Direct appointment scheduling and individual chats through LINE.
- - Customized information updates based on customer profiles and usage history.
- - Digital importation of inspection certificates and consent forms.
- - Management capabilities for staff and multiple locations.
Customers can interact with the service without needing a separate app, utilizing the LINE application they are already comfortable with.
Business-Friendly Pricing
Fanmu Cars has been designed with small to medium-sized workshops in mind, offering an approachable pricing and contract structure:
- - Initial Cost: Free
- - Monthly Fee: ¥24,200 (includes tax)
- - No binding contract period
- - Unlimited customer registrations
- - Management for up to five locations
Future of Automotive Management with AI
Looking ahead, Fanmu Cars aims to evolve from simply documenting customer information to functioning as an active
AI Manager that supports operational success. In the diverse day-to-day tasks of the detailing industry — from service execution to customer inquiries — it can be challenging for management to stay on top of follow-ups.
Leveraging data on store operations and customer interactions, the AI component will suggest actionable improvements, such as:
- - Reaching out to dormant customers who haven’t visited in a while.
- - Sending reminders for upcoming vehicle inspections.
- - Providing tailored maintenance information based on service history.
- - Visualizing operational challenges at different locations.
The intention is not to replace human interaction but to enhance the decision-making capabilities of store managers and business owners, ensuring customer engagement remains high, even during peak workflow.
Presentation at Chemisami 2026
During its launch day on August 1, 2026, Fanmu Cars was displayed at the
Chemisami 2026 event, aimed at detailing professionals. The showcase aimed to engage automotive businesses, including car dealerships and maintenance shops, to inform them about the integrated management of customer data, vehicle information, and follow-up processes, all facilitated through LINE. Feedback collected during the event will guide future refinements to the service.
Insights from Leadership
CEO Kenji Sakai expressed, “The automotive detailing industry is home to many skilled technicians. However, with daily workloads encompassing follow-ups, maintenance reminders, and review requests, it's often difficult to tend to customer relationships effectively.” He envisions Fanmu Cars as a means to turn service histories and customer relationships into business assets, thereby fostering repeat business, referrals, and word-of-mouth praise. The future focus will include incorporating AI functionality, transforming Fanmu Cars into a supportive “AI Manager” for auto detailing businesses.
As a final remark, Sakai emphasized the importance of nurturing customer relationships. “Just as a car shines with the right polish, customer relationships need care in order to thrive. We aim for Fanmu Cars to support the automotive industry in creating lasting fan relationships.”
Company Overview
- - Company Name: Office YYU Co., Ltd.
- - CEO: Kenji Sakai
- - Product: Fanmu Cars
- - Website: Fanmu Cars
- - Business Description: Providing a LINE-integrated cloud CRM system for customer management, appointment scheduling, content distribution, and service history management.