#USA #Hollywood #Hard Rock #Lionel Messi #All Teams

Hard Rock International Launches Summer Campaign

Hard Rock International has officially kicked off the summer with an innovative campaign titled "All Teams. One Place." This initiative, which celebrates the upcoming global football tournament, aims to unite fans from around the world through a series of exclusive experiences and promotions.

Collaboration with Lionel Messi

At the heart of this campaign is the renowned athlete and Hard Rock brand ambassador, Lionel Messi. As a global sports icon, Messi's involvement promises to bring significant attention and excitement to the campaign. In his own words, Messi expressed the joy that football brings to fans and highlighted the importance of representing one’s country during this heated championship season.

"This summer, fans from all over the world will be brought together through the love of football and pride for their nations. The various offerings from my friends at Hard Rock help fans support their teams and enjoy matches collectively," Messi shared.

Campaign Features

The campaign spans Hard Rock locations globally and encompasses a diverse range of activities designed to engage football enthusiasts.

• - Exclusive Contest: One of the highlights is a worldwide promotional contest featuring a grand prize of a meet-and-greet with Messi himself, along with over 300 additional prizes. These include stays at Hard Rock Hotels, loyalty program points, and more.

• - Messi Legendary Suite: Fans can book a stay in the Messi Legendary Suite, available at Hard Rock Hotel locations, including New York and the Seminole Hard Rock Hotel & Casino in Hollywood, Florida.

• - Culinary Treats: In collaboration with Messi, the campaign introduces the Messi Legendary Burger, a special menu item that showcases the football legend's taste. Additionally, fans can enjoy limited-time global-inspired dishes at Hard Rock cafés.

• - Merchandise: The campaign also features Messi-inspired apparel celebrating the countries participating in the tournament, along with special merchandise that fans can proudly wear.

• - Shared Viewing Experiences: Hard Rock cafes and hotels will create vibrant environments where fans can gather to cheer for their teams as they watch matches live.

A Unique Celebration

Jim Allen, the Chairman of Hard Rock International and CEO of Seminole Gaming, also commented on the significance of this initiative. He stated, "This is a unique celebration of sports and global unity, with Hard Rock providing an energetic and welcoming atmosphere for fans worldwide." He emphasized that whether guests are staying in exclusive suites, tasting new culinary creations, or taking part in the thrilling contest, Hard Rock is the ultimate destination for every fan.

The Excitement Continues

In addition to these fan-centric features, Messi stars in a new commercial filmed at the Seminole Hard Rock Hotel & Casino. The advertisement encapsulates the enthusiasm and international spirit of the campaign. For more details about the initiative and to enter the promotional contest, fans can visit hardrock.com/allteamsoneplace.

The contest runs from June 15 to July 31, 2026, offering fans an opportunity to win an all-expenses-paid trip to meet Messi, including round-trip flights for two and a two-night stay at the Guitar Hotel in Hollywood, Florida.

As summer approaches and the tournament nears, Hard Rock International’s campaign is set to energize fans everywhere, proving yet again that this iconic brand knows how to bring people together through unforgettable experiences.