#Japan #Tokyo #San-X #Rilakkuma #Chairoikoguma

Rilakkuma's Latest Adventure: A Journey to Hawaii

In an exciting announcement, San-X Co., Ltd. has revealed the release of a new photo book, Rilakkuma's Life in Hawaii, set to launch on February 20, 2026. This edition comes as the highly anticipated second volume, inspired by the popular Instagram series #Rilakkuma's Life, which features charming photographs of Rilakkuma and friends in everyday life.

What to Expect from the New Photo Book

This upcoming photo book captures the delightful escapades of Rilakkuma and friends as they embark on a whimsical journey in Hawaii. Featuring all-new photos that have not been seen before, readers can look forward to a unique glimpse into the adventures that Rilakkuma enjoys in this tropical paradise. Each page will be filled with cheerful images, encouraging fans to join Rilakkuma on this exciting trip and experience the spirit of Aloha.

In celebration of the release, various bookshops across the country will host a special panel exhibition showcasing vibrant displays of Rilakkuma’s Hawaiian adventures. The exhibition will allow fans to immerse themselves in the warm, inviting atmosphere of Rilakkuma’s lifestyle, making it feel as though they are sharing these moments with him.

Exciting Events and Exclusive Merchandise

In tandem with the photo book release, fans will be treated to exclusive limited-edition postcards at participating bookstores. Customers who purchase Rilakkuma's Life in Hawaii will receive one of three unique postcards featuring special designs that celebrate the moments captured in the book. However, quantities are limited, so fans are encouraged to act fast to secure these charming collectibles.

Special Details of the Postcard Promotion

• - Release Date: February 20, 2026
• - Price: ¥1,430 (including tax)
• - Exclusives:

- Real bookstores will offer two different postcard designs, while online bookstores will provide a single design.
- Each customer can claim one postcard per book purchased, creating an opportunity for fans to collect these special items.

Rilakkuma’s Instagram Journey

The #Rilakkuma's Life initiative began in April 2021 and has since gained popularity as fans share photos of Rilakkuma accompanying them in their everyday lives. This interactive project has enriched the Rilakkuma community, connecting followers through heartwarming stories and imagery.

The enduring appeal of Rilakkuma has led to the creation of numerous products and promotional events, and this photo book series aims to deliver the magic of Rilakkuma's charm beyond social media platforms. Fans can follow the Rilakkuma official Instagram account to catch a glimpse of the newest images and updates leading up to the book's release.

Rilakkuma and His Friends

Rilakkuma is not just a cute bear; he is a character that resonates with many, providing comfort and joy. Known for his laid-back attitude, Rilakkuma and friends, like Kirara and Kiiroitori, continue to capture the hearts of fans around the world with their cheerful antics. The character's love for food and relaxation makes him relatable and enjoyable, further enhancing the appeal of his stories and adventures.

As 2026 marks the 10th anniversary of another beloved character, Chairoikoguma, fans can expect exciting celebrations and a new anniversary website featuring special activities, stories, and collectibles.

Rilakkuma continues to be a timeless character, representing a cozy and heart-warming atmosphere that encourages everyone to take life a little slower. For updates on new products and events, check out the official San-X sites and social media platforms.

Conclusion

Don’t miss out on Rilakkuma's Life in Hawaii, a celebration of friendship, adventure, and relaxation. This photo book is set to be another beloved addition to the Rilakkuma series, and the accompanying events will make this release even more special. Mark your calendars for February 20, 2026, and prepare to embark on a delightful journey with Rilakkuma and friends in paradise!

For more information, check the details available on San-X’s official website.