#USA #Atlanta #Geotab #Freight Tracker #Trade Insights

Altitude by Geotab Launches Innovative Freight Tracker

In recent times, businesses have faced unprecedented challenges in their supply chains, with nearly 90% of companies indicating significant alterations to their logistics and operations. Amid evolving tariff discussions and regulations, stakeholders across North America are keeping a close eye on border crossings and port activities to better understand potential disruptions to trade.

In response to these pressing needs, Altitude by Geotab has unveiled its new Tariff Trend Tracker, a cutting-edge tool that offers valuable insights into commercial freight traffic and movement across major U.S.-Canada border crossings and key ports. By providing daily and weekly updates, this platform equips logistics and fleet operators with essential visibility into cross-border transportation trends.

Understanding the Tariff Trend Tracker

This innovative tracker harnesses anonymized data from one of the industry's largest connected vehicle networks, delivering an aggregate view of commercial vehicle movement. It covers significant bridges such as the Ambassador Bridge and Blue Water Bridge, as well as crucial ports including those in Los Angeles, Long Beach, Oakland, Seattle, and Vancouver.

Adjustments in Traffic Patterns

Altitude's research over late 2024 and into early 2025 highlights how, despite increased discussions around tariffs raising concerns, the actual volumes of commercial vehicle traffic showed minor shifts locally. These subtle variations indicate that isolating the effects of tariff changes from other influencing factors—like ongoing infrastructure projects or toll modifications—requires a more analytical approach.

"Businesses are feeling the pressure from policy shifts and headlines, but when you look at the data, a more nuanced story emerges," said Nate Veeh, Associate Vice President for Market Development at Altitude by Geotab. He emphasizes how the Tariff Trend Tracker helps users move beyond conjecture and make informed decisions pinned on solid real-world evidence.

Features of the Tariff Trend Tracker

• - Timely Updates: The tracker provides weekly insights into trade flow changes, ensuring that stakeholders are always updated with the latest information.
• - Unique Data Source: By leveraging a comprehensive telematics dataset, Altitude sets itself apart from traditional data reports.
• - Quantifiable Impact: Users can utilize the tool as a baseline to compare developments over time.
• - Contextual Insights: The data can guide businesses involved in cross-border trade and help logistics firms manage their supply chains more effectively.

Veeh further states, "This is another tool that can bring additional insight to a very changing and complex environment. Regular trend analysis can help fleet operators and other stakeholders to follow real data and adjust their business models accordingly." Altitude’s continued commitment to innovation in transportation data is clear, with the Tariff Trend Tracker being a testament to its drive for delivering actionable insights.

About Altitude by Geotab

As a frontrunner in advanced mobility insights and solutions tailored for both public and commercial sectors in North America, Altitude by Geotab is headquartered in Oakville, Ontario. The organization leverages in-depth data analytics expertise, ensuring decision-makers possess a thorough understanding of road networks and freight movements. Committed to upholding data confidentiality, Altitude strives to foster safer, more efficient, and sustainable mobility across the continent.

To learn more about the Tariff Trend Tracker and its multifaceted insights into transportation, explore their offerings at Altitude by Geotab.