Momentum Launches Safe List Creation Support Service for Digital Ads

Momentum Corporation, headquartered in Minato-ku, Tokyo, under the leadership of President Kohei Hosoi, has recently launched a new service aimed at providing support in creating safe lists for display advertising. This initiative is designed to address the risks of brand damage and ad fraud, ensuring that brands can advertise safely and effectively in the digital landscape.

Understanding Brand Damage and Ad Fraud

Brand damage occurs when a company's brand image is tarnished, often as a result of unintended ad placements that create a negative association. Ad fraud refers to the illicit tactics employed to inflate the number of clicks and impressions on web advertisements, thereby siphoning off advertising budgets without delivering genuine engagement.

The Value of Using Safe Lists

Utilizing safe lists for ad placements is a robust strategy that restricts ad distribution to trusted environments, effectively minimizing risks associated with brand damage and ad fraud. This method is highlighted in the guidance released by the Ministry of Internal Affairs and Communications on June 9, 2025, as a beneficial approach to avoiding digital advertising hazards.

Overview of the Safe List Creation Support Service

The safe list creation support service offered by Momentum allows advertisers to receive a curated list of additional domain candidates suitable for safe advertising placements. The process of generating this list involves a thorough analysis of numerous URLs to determine the risk associated with each domain.

How It Works

Momentum employs the HYTRA API, which analyzes vast amounts of URLs daily to identify domains free from brand damage and ad fraud risks. By leveraging this extensive database, Momentum extracts and scores domains, delivering a reliable list of candidates that meet the safety criteria for display advertising.

Features of the Safe List Creation Support Service

1. High Customization: The service allows for the customization of safe lists based on the scoring results and individual company policies, ensuring that advertisers can tailor their lists to fit their needs.
2. Proven Track Record: With a database grounded in the analysis of 1.1 billion URLs per month, Momentum is capable of producing highly reliable safe lists.

Momentum has previously supported large corporations in the safe list creation process, adapting to their specific needs. The introduction of this service aims to broaden the reach of safer advertising practices in the digital realm.

Who Should Consider This Service?

This service is particularly beneficial for businesses facing challenges such as:

- The labor burden of creating safe lists.
- A limited number of domains on their safe lists which raises concerns about ad effectiveness.
- The desire to implement safe advertising practices but lacking the necessary expertise or manpower.

Connecting with Momentum

For businesses interested in exploring this service, Momentum encourages potential clients to discuss their specific needs with the team. They can propose the appropriate number of domains to deliver and the frequency of delivery based on individual requirements. Interested parties can reach out through the following link: Contact Us.

About Momentum

Momentum stands as a leading company in ad verification solutions, harnessing language analysis technology tailored for the Japanese market and unique data to combat ad fraud. Our efforts are pivotal in promoting the integrity of Japan's digital advertising industry. We provide our solutions to various advertising agencies and platforms while actively promoting initiatives like the Agency Certification Program (ACP) and the Platform Certification Program (PCP), which many prominent Japanese companies have joined. Our mission is to eliminate worthless ads and contribute to the development of a healthy digital advertising market.

Learn more about Momentum at Momentum Website.