DIRECTV Partners with EverPass to Enhance NFL Sunday Ticket Access for Businesses
In a groundbreaking development for sports enthusiasts and business owners alike, DIRECTV has announced a multi-year agreement with EverPass Media to serve up NFL Sunday Ticket through satellite and streaming capabilities tailored for bars, restaurants, and various commercial venues across the country. Effective from the 2026 NFL season, this partnership marks a significant step forward in enhancing access to live sports content for commercial establishments.
The arrangement positions DIRECTV FOR BUSINESS as EverPass Media's preferred national distributor, facilitating the sales and marketing of NFL Sunday Ticket, which includes the thrilling NFL RedZone feature. Through this collaboration, businesses can now access every out-of-market Sunday afternoon regular-season NFL game via DIRECTV's trusted commercial platform. This platform is renowned for its professional installation services, dedicated account management, and exceptional customer support, ensuring that every venue can deliver a superb viewing experience.
"For decades, businesses have placed their trust in DIRECTV to bring the most important moments in sports to life," said Mike Wittrock, Chief Operating Officer of DIRECTV. He emphasized that this agreement expands the versatility of how businesses can engage with NFL Sunday Ticket, thereby aligning with the growing demand for flexibility and accessibility in sports content delivery.
Alex Kaplan, CEO of EverPass Media, echoed this sentiment, noting that the partnership aims to broaden the range of options available to commercial venues. "This agreement is about creating greater availability for bars, restaurants, and other businesses to offer NFL Sunday Ticket and other live sports content while maintaining flexible service delivery."
With this partnership, DIRECTV continues to serve more than 300,000 commercial locations nationwide, asserting its status as a leading provider of premium sports programming for commercial settings. The newly established agreement streamlines the relationship for businesses regarding sales, service, billing, and support, ensuring that they can access the programming their customers expect consistently throughout the NFL season.
Aside from NFL Sunday Ticket, businesses will be able to subscribe to additional premium sports offerings provided by EverPass Media, which can be accessed via both streaming and satellite. This expansion of services enables bars and restaurants to cater to their patrons' diverse sports viewing preferences, showcasing live events that their guests are eager to watch.
DIRECTV also reassured existing EverPass customers that their services will continue uninterrupted, allowing them to enjoy the full range of sports content that they have come to rely on. Notably, DIRECTV FOR BUSINESS will continue to feature a comprehensive range of commercial sports options, including not only NFL Sunday Ticket and NFL RedZone but also popular channels such as ESPN+, MLB EXTRA INNINGS, NBA League Pass, NHL Center Ice, and MLS Season Pass—all accessed via a single commercial provider.
Businesses interested in renewing or subscribing to NFL Sunday Ticket can do so immediately by visiting the DIRECTV FOR BUSINESS website or by contacting their dedicated representative. Businesses that enjoyed NFL Sunday Ticket in the previous season will automatically carry forward their subscriptions to the upcoming season, ensuring seamless access to live sports action.
In a broader context, DIRECTV FOR BUSINESS is revolutionizing the commercial video industry by delivering robust sports content to a variety of sectors, including hotels, sports bars, restaurants, private offices, and even senior living communities. This expansion embodies DIRECTV's commitment to reimagining what's possible in sports entertainment for businesses, effectively keeping patrons engaged and entertained.
EverPass Media, the commercial media partner involved in this initiative, is dedicated to bringing live sports and entertainment content to businesses, providing an extensive toolkit for engagement and performance marketing. Established in 2023 with backing from various investors, EverPass is focused on enhancing the availability of premium live events for commercial venues while driving growth for its partners.
In conclusion, the partnership between DIRECTV and EverPass Media signifies a new era for sports lovers in commercial spaces, offering an improved way to experience NFL games and other live sports. This collaboration not only enhances content accessibility but also reinforces the importance of tailored solutions in the ever-evolving landscape of sports media delivery.
The arrangement positions DIRECTV FOR BUSINESS as EverPass Media's preferred national distributor, facilitating the sales and marketing of NFL Sunday Ticket, which includes the thrilling NFL RedZone feature. Through this collaboration, businesses can now access every out-of-market Sunday afternoon regular-season NFL game via DIRECTV's trusted commercial platform. This platform is renowned for its professional installation services, dedicated account management, and exceptional customer support, ensuring that every venue can deliver a superb viewing experience.
"For decades, businesses have placed their trust in DIRECTV to bring the most important moments in sports to life," said Mike Wittrock, Chief Operating Officer of DIRECTV. He emphasized that this agreement expands the versatility of how businesses can engage with NFL Sunday Ticket, thereby aligning with the growing demand for flexibility and accessibility in sports content delivery.
Alex Kaplan, CEO of EverPass Media, echoed this sentiment, noting that the partnership aims to broaden the range of options available to commercial venues. "This agreement is about creating greater availability for bars, restaurants, and other businesses to offer NFL Sunday Ticket and other live sports content while maintaining flexible service delivery."
With this partnership, DIRECTV continues to serve more than 300,000 commercial locations nationwide, asserting its status as a leading provider of premium sports programming for commercial settings. The newly established agreement streamlines the relationship for businesses regarding sales, service, billing, and support, ensuring that they can access the programming their customers expect consistently throughout the NFL season.
Aside from NFL Sunday Ticket, businesses will be able to subscribe to additional premium sports offerings provided by EverPass Media, which can be accessed via both streaming and satellite. This expansion of services enables bars and restaurants to cater to their patrons' diverse sports viewing preferences, showcasing live events that their guests are eager to watch.
DIRECTV also reassured existing EverPass customers that their services will continue uninterrupted, allowing them to enjoy the full range of sports content that they have come to rely on. Notably, DIRECTV FOR BUSINESS will continue to feature a comprehensive range of commercial sports options, including not only NFL Sunday Ticket and NFL RedZone but also popular channels such as ESPN+, MLB EXTRA INNINGS, NBA League Pass, NHL Center Ice, and MLS Season Pass—all accessed via a single commercial provider.
Businesses interested in renewing or subscribing to NFL Sunday Ticket can do so immediately by visiting the DIRECTV FOR BUSINESS website or by contacting their dedicated representative. Businesses that enjoyed NFL Sunday Ticket in the previous season will automatically carry forward their subscriptions to the upcoming season, ensuring seamless access to live sports action.
In a broader context, DIRECTV FOR BUSINESS is revolutionizing the commercial video industry by delivering robust sports content to a variety of sectors, including hotels, sports bars, restaurants, private offices, and even senior living communities. This expansion embodies DIRECTV's commitment to reimagining what's possible in sports entertainment for businesses, effectively keeping patrons engaged and entertained.
EverPass Media, the commercial media partner involved in this initiative, is dedicated to bringing live sports and entertainment content to businesses, providing an extensive toolkit for engagement and performance marketing. Established in 2023 with backing from various investors, EverPass is focused on enhancing the availability of premium live events for commercial venues while driving growth for its partners.
In conclusion, the partnership between DIRECTV and EverPass Media signifies a new era for sports lovers in commercial spaces, offering an improved way to experience NFL games and other live sports. This collaboration not only enhances content accessibility but also reinforces the importance of tailored solutions in the ever-evolving landscape of sports media delivery.
Topics Entertainment & Media）
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