Hotel Groove Shinjuku
2025-05-20 05:41:25

Hotel Groove Shinjuku Embraces Diversity with Pride Initiatives for 2025

Hotel Groove Shinjuku: A Haven for Diversity



Located in the vibrant Kabukicho district of Shinjuku, Hotel Groove Shinjuku, a PARKROYAL hotel, is committed to creating an inclusive environment where all guests can express their true selves. Throughout the month of June, recognized as Pride Month, the hotel is actively participating in the "Pride Action30" initiative and will also have a presence at the upcoming "Tokyo Pride 2025" festival. These efforts are aimed not only at celebrating sexual diversity but also at supporting the LGBTQ+ community and expanding the network of allies.

A Commitment to Inclusivity



The hotel’s mission is to embody the diversity of the Shinjuku area, which is reflected in its colorful logo representing various shades of diversity. The staff at Hotel Groove Shinjuku strives to provide a welcoming space for everyone, regardless of their sexuality. Furthermore, the hotel values diversity among its associates and is actively working to create a workplace where individuals can thrive without limitations. This includes the recruitment of LGBTQ+ individuals, ensuring a truly inclusive workforce.

Participating in Pride Action30



The "Pride Action30" project, organized by Pride House Tokyo and Panasonic Connect, provides a collective platform for ally organizations to take concrete actions in support of LGBTQ+ individuals. As a returning participant, Hotel Groove Shinjuku will see its associates don badges from the International LGBTQ+ Travel Association (IGLTA) throughout June. Daily activities and posts showcasing their actions will be shared on the hotel's official social media, raising awareness and encouraging participation.

In line with the Rainbow theme, the hotel's dining facilities will introduce special Rainbow-themed menus, including the joyful "Rainbow Melting Fondant Chocolate Cloud Ice Pop" and Rainbow Donuts at JAM17 Gelateria, available throughout the month, with an emphasis on cultivating a supportive community through engaging culinary experiences.

Special Features at Tokyo Pride 2025



Hotel Groove Shinjuku will have an exhibition booth at the Tokyo Rainbow Pride, one of Japan's largest LGBTQ+ events, taking place on June 7th and 8th at Yoyogi Park. The booth will be a hub for guests to interact and share social media posts related to the event, amplifying the message of allyship. Attendees will also have the chance to win exciting prizes such as accommodation vouchers and exclusive hotel merchandise through special games.

The hotel invites all guests and participants to join in the celebrations. The details of the Pride Festival are as follows:
  • - Dates: June 7th (Saturday) and June 8th (Sunday)
  • - Time: 11:00 AM to 6:00 PM
  • - Location: Yoyogi Park Event Square & Outdoor Stage
  • - Highlights: Games with prizes for participants sharing social media posts.

Additionally, during the month of June, the Tokyu Kabukicho Tower, where the hotel is situated, will be illuminated in rainbow colors to further symbolize the importance of respect and acceptance for diverse sexual orientations, coinciding with Tokyo's Pride Month.

Upcoming Events at ZEROTOKYO



Within the Tokyu Kabukicho Tower, ZEROTOKYO, a prominent nightclub will host an LGBTQ+ party titled "AGARTHA" on June 7th, providing a space for celebration and community engagement. The event details are:
  • - Date: June 7th (Saturday)
  • - Time: Opens at 11:00 PM
  • - Location: ZEROTOKYO (B1-B4 of Tokyu Kabukicho Tower)
  • - Age Restriction: 20 years and older only

Culinary Venues at Hotel Groove Shinjuku



  • - JAM17 DINING: Enjoy live cooking in a vibrant setting with freshly sourced seasonal ingredients. Open daily from 11:30 AM to 10:00 PM.

  • - JAM17 BAR: Experience a bar infused with art and entertainment reflecting Shinjuku's history. Open daily from 5:00 PM to 2:00 AM.

  • - JAM17 GELATERIA: Savor a range of ethically prepared gelato in a lively social spot, open from 10:00 AM to 10:00 PM.

As the hotel continues to advance its commitment to diversity and inclusion, they invite everyone to join them in celebrating Pride Month with joy and solidarity. For more information or to book a stay, contact the hotel directly.


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Topics People & Culture)

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