One Stone Three Birds Group Announces "Food Video King Contest 2026"
The One Stone Three Birds Group is excited to announce the launch of the "Food Video King Contest 2026" starting from April 7, 2026, in celebration of surpassing 30,000 followers on their Instagram account. This influencer-driven video contest invites content creators from various backgrounds—not just food influencers—to participate. Every participant will receive a participation prize of a meal voucher worth 10,000 yen at one of the One Stone Three Birds establishments.
Purpose of the Contest
This initiative goes beyond a simple promotional activity; it aims to recognize and honor the value of influencers who visit restaurants, capture, edit, and share videos daily. Despite the immense effort, time, and creativity involved in creating short videos, the true worth of such contributions has not been sufficiently acknowledged until now.
The One Stone Three Birds Group believes it is essential to engage with these creators respectfully and reward their work appropriately. The contest also shifts the focus from merely the number of views to the inherent creativity displayed in the content, thereby elevating the overall perception of influencers in the culinary scene. Importantly, there are no restrictions on follower counts, welcoming emerging talents to join and showcase their creativity.
Contest Details
Participants will be evaluated based on the views and content quality of their submitted videos, with the following prizes:
- - 1st Place: 1,000,000 yen (1 Winner)
- - 2nd Place: 500,000 yen (1 Winner)
- - 3rd Place: 100,000 yen (10 Winners)
- - Special Prize: 200,000 yen (5 Winners)
Note: Special prizes will be awarded based on creativity, regardless of view counts. Additionally, all participants, except for the top winners and special awardees, will receive a 10,000 yen product voucher as a participation gift.
Winners will not only receive cash prizes but also a commemorative trophy for the "Food Video King Contest 2026."
Note: The trophy is currently in production, and the design may vary.
Evaluation Criteria
The final evaluation will be based on the following criteria:
- - View Count: 70%
- - Creativity: 20%
- - Uniqueness: 10%
How to Participate
Starting from April 6, 2026, participants are encouraged to visit the designated One Stone Three Birds venues, capture videos of their experiences, and post them using the hashtag
#FoodVideoKingContest2026. Please note that any costs for filming will be the participant's responsibility.
Selection and Announcement Process
Videos submitted will be reviewed, and results are expected to be shared via the official One Stone Three Birds Instagram account by the end of June. Winners will be contacted through direct messages on Instagram for their rewards, and participation prizes will also be directly communicated to contributors.
Contest Duration
The contest will run from April 7 to June 15, 2026.
One Stone Three Birds Group Philosophy
The core belief of the One Stone Three Birds Group is to properly illuminate the value of all individuals, resources, and ideas. Through this initiative, the group aims to support the growth and potential of influencers and creators in the food sector.
Looking ahead, while the 2026 contest will be exclusive to the One Stone Three Birds Group, they envision expanding to include the entire industry, increasing participant companies, and enhancing the involvement of influencers starting in 2027.
One Stone Three Birds Restaurants Locations
Tokyo Area
- - Ichinose Sancho Main Store
- Address: Shimbashi 4-20-2, Minato
- Phone: 03-5843-8909
- Hours: 17:00 - 23:00 (L.O. 22:00)
- - Ichinose Sancho Yakiniku
- Address: Shimbashi 3-22-2, Tsuruya TK Building 6F
- Phone: 03-6435-7144
- Hours: Mon-Sat 17:00 - 23:00, Sun 16:00 - 22:30
- Address: Shimbashi, Four One Building 1F
- Phone: 03-6435-9959
- Hours: 17:00 - 23:00 (L.O. 22:00)
And many more locations across Japan including Kyoto and Osaka.
Join us for this exciting opportunity to showcase your culinary creativity through video and be part of the growing community of food influencers!