Revolutionizing Pet Safety: Rescue Retriever's FireTag Hits Kickstarter
Rescue Retriever Launches FireTag
Introduction
On August 14, 2025, Rescue Retriever, the pioneering company known for its groundbreaking smoke detector designed specifically for pets, unveiled its latest innovation: FireTag. This cutting-edge collar attachment is set to come to life through a Kickstarter campaign aimed at enhancing pet safety during home fires—a scenario where every second indeed counts.
The Challenge
Each year, over 40,000 pets tragically perish in house fires, primarily because they tend to hide in moments of panic. While traditional smoke detectors efficiently alert homeowners, they often fail to assist in locating those frightened animals tucked away in inaccessible spots, especially under conditions filled with heavy smoke and chaos.
Introducing FireTag
The FireTag is engineered to bridge this significant safety gap. When paired with the Rescue Retriever Gen 2 smoke detector, the device activates when smoke is detected, illuminating a high-intensity strobe light on the pet's collar, making it much easier for firefighters to locate furry companions quickly.
Rusty Tussing, the CEO of Rescue Retriever, shared, “Our mission has always been to protect pets, but we aimed to enhance the speed and accuracy with which firefighters can find and rescue every pet.” The FireTag is lightweight, low-profile, and compatible with most standard collars. It boasts a robust, waterproof, and chew-resistant design, making it suitable for daily wear. In addition to its primary function, FireTag offers an optional GPS slot that is compatible with both Apple AirTag and Android trackers.
Campaign and Rewards
The Kickstarter campaign was launched with a goal to raise funds to bring FireTag into homes nationwide, improving pet safety standards. Backers who support the campaign will receive an exclusive Rescue Retriever Fire Safety Kit. This kit includes:
- - 1 Rescue Retriever Gen 2 Smoke Detector
- - 1 FireTag
- - 1 Reflective Pet Safety Sticker
An Early Bird Special offers the first 250 kits for just $99 USD, with the campaign slated to run for 30 days, culminating in expected product deliveries by early November.
For interested individuals eager to learn more about this life-saving device, further details are available on their Kickstarter page.
About Rescue Retriever
Founded in 2023 by brothers Ryan and Rusty Tussing, Rescue Retriever specializes in developing innovative safety solutions to protect pets during emergencies. Their flagship product, the specialized smoke detector, employs flashing lights to direct firefighters toward distressed pets. The company continues to focus on increasing pet survival rates while providing peace of mind to pet owners concerning emergency preparedness.
To connect with the brand and stay updated on their initiatives, visit RescueRetriever.com, or engage with their online communities on platforms such as Facebook, Instagram, and YouTube.
Topics Consumer Products & Retail）
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