Transforming Press Releases into Media Gold: A Seminar for Marketers
On April 21st, a valuable opportunity awaits at a free seminar aimed at empowering PR professionals and marketing managers from startups and small enterprises. This event, featuring the insights of seasoned TV researcher Kiichi Tsujimoto, promises to unravel the secrets behind captivating press releases that catch the eye of major television networks.
Why Attend?
The seminar responds to pressing questions:
- - Why do some press releases make it onto popular TV programs while others languish in obscurity?
- - What are the specific qualities that draw attention from producers and researchers?
With Tsujimoto leading the discussion, participants will gain an insider's perspective, crucial for enhancing their media exposure.
What to Expect
Taking place from 7 PM to 8 PM, the seminar will be followed by an interactive networking session for attendees to connect with each other. Here’s a brief outline of the program:
1.
Introduction by PRIZMA (10 minutes) – The importance of research and impactful press releases.
2.
Keynote by Kiichi Tsujimoto (20 minutes) – Strategies for transforming standard press releases into compelling program pitches.
3.
Q&A Session (15 minutes) – Addressing specific queries from participants to enhance understanding.
4.
Company Presentation by CONNECTED MATERIAL (5 minutes) – Introduction to n=FACT.
5.
Networking Session (60 minutes) – An opportunity for professionals to share insights and experiences over light refreshments.
Who Should Attend?
This seminar is tailored for:
- - Marketing and PR managers from small to mid-sized businesses,
- - Company owners looking to boost their communication strategies,
- - Individuals facing challenges in media outreach,
- - Professionals eager to increase networking opportunities with fellow PR representatives.
Speaker Profiles
- - Kiichi Tsujimoto: A prominent TV researcher with substantial experience in leading programs like "Sunday’s Initial Hearing" and "Omouma’s Store." Tsujimoto possesses unparalleled insights into how engaging content is produced and how to capture the audience's attention.
- - Koki Sugimoto: The CEO of PRIZMA, who has vast experience in PR, marketing, and business development, leading initiatives that support B2B and B2C sectors.
- - Takashi Yamagata: Business Head at CONNECTED MATERIAL who has significant expertise in media relations and is involved in developing PR strategies for various corporate clients.
Event Details
- - Date: April 21, 2025
- - Time: 7 PM (Networking from 8 PM)
- - Location: Ark Mori Building, 35th Floor, Akasaka, Tokyo
- - Fee: Free of charge
- - Registration Deadline: April 21, 2025, at 1 PM
- - Online Participation: Link to the Zoom session will be provided before the event.
About the Organizers
PRIZMA is an innovative PR agency that blends research, planning, and media relations to craft comprehensive promotional strategies for clients. They specialize in brand consulting, content marketing, and media outreach, ensuring impactful engagement with target audiences.
Interested attendees can register here!
Don’t miss out on this opportunity to refine your press release strategies and enhance your connections in the PR field. Join us and empower your brand for greater media visibility.