#Japan #Tokyo #Gallery Seek #Artist New Gate #Sustainable Art

Connecting Art and People

Gallery Seek is a platform that promotes emerging artists by exhibiting and selling their work, while also participating in department stores and domestic art fairs. The gallery focuses on branding artists from a long-term perspective.

For about five years, they have hosted a competition called ARTIST NEW GATE, serving as a gateway for young artists. Every year, they select one or two artists from around 300 applicants and provide support for their subsequent artistic activities. Additionally, Gallery Seek offers services such as asset evaluation, purchasing, inheritance, and spatial design.

In this article, we have the opportunity to interview Hideki Shiono, the representative of Gallery Seek, who shares his thoughts on the gallery's mission and the appeal of contemporary art.

The Knot of Connection

Q: What are your thoughts on the concept of Gallery Seek, “Unlocking unknown possibilities with art — Seek a knot with art”?
A: We believe our existence lies in searching for art and connecting it with people. If amazing works are created but there is no one to discover, promote, and share their value, those works will fade away. Hence, we not only seek art but also strive to be found, emphasizing this mutual connection. We aspire to be that “knot” combining art with individuals.

The Uniqueness Behind Artist Works

Q: What draws your attention to primary market contemporary art, and what kind of works captivate you?
A: Primary market works haven’t yet established their market prices. This allows us to spotlight the artist's inherent appeal, such as the techniques they use and the messages embedded in their works. Personally, I wouldn't classify myself as someone with heightened sensitivity, which allows me to appreciate the nuance of an artist's background, enhancing my understanding of the work. Furthermore, unlike secondary market works, primary pieces can contain a personal ‘expectation’ that makes them appealing.

In today’s art world, many impressive works exist. However, if an even more impressive piece emerges, the relative value of existing ones may diminish. Thus, it is essential to focus on the intangible elements that are more significant than mere skill.

I am particularly drawn to works that showcase a high level of ‘uniqueness’ by blending multiple techniques and values. For instance, combining traditional methods with contemporary ones or merging old with old can lead to a distinctive originality that cannot be replicated.

The Moment of Connection Through Purchase

Q: When do you feel a sense of fulfillment in your work?
A: The moment art is sold, not just because of the revenue earned but because someone finds value in a work I adore and have priced. That moment feels like a testament of mutual understanding forged through art.

Different people enjoy art in their unique ways, but purchasing art can sometimes express a deeper appreciation than any verbal praise. This accumulation of appreciation acts as motivation for the artist, fostering sustainable creative activities. Buyers are, therefore, our invaluable collaborators.

Challenges in the Art Business

Q: What are your thoughts on the challenges faced by the art business?
A: Recently, the trend of treating art as an investment has increased, posing certain concerns. There are instances of unsold pieces that are rarely documented, while only a few success stories get highlighted. If someone entering the art world for investment purposes fails, it may lead them to lose interest in art as a whole. Art is fundamentally meant to be enjoyed visually, and this misunderstanding is problematic.

The cultural aspects of art being overshadowed by a focus on investment are worrisome. We need to attentively convey the allure of art, rallying more “sympathizers” to support artists and galleries.

Unique Creativity Providing Daily Inspiration

Q: What do you see as the allure of art?
A: The charm of art lies in its ability not only to beautify a space but to allow viewers to visually experience the creator's output. Despite receiving the same input, individuals can produce entirely different works—this is the fascinating nature of art.

Especially within contemporary art, where social issues often underpin the works, there exists a unique strength and distinctiveness in their approach compared to other forms of entertainment. Even when confronted with the same issues, individual perspectives and interpretations can lead to the creation of one-of-a-kind works. While instinctively enjoying elements like colors or beauty is vital, understanding creativity adds newfound stimulation to our daily lives.

Aim for a Healthy Entertainment Culture in Art

Q: What are your future aspirations?
A: In the future, I’d like to create opportunities to share perspectives and knowledge about art. Artists and collectors view works differently, and it would be fascinating to facilitate dialogues between these viewpoints.

I envision hosting workshops aimed at those hesitant to start drawing, as well as events that stimulate all five senses. For example, organizing gatherings where art is paired with food and wine might be an exciting concept that unfolds. The idea of blending art with other fields is a promising way to engage a broader audience in appreciating art.

Above all, my goal is a healthy “entertainment culture” for art, similar to the numerous initiatives in sports that lower participation barriers, such as children's experience events and athlete talks. I want to foster an environment where everyone, regardless of generation or background, can connect with art in various ways.

Ultimately, these endeavors stem from a desire to support the creative activities of artists. Under the concept of “Seek a knot with art,” we aspire to remain a vital connection between art and people.