Entering Taiwan's Employee Benefits Market: A New Path for Japanese Products
highly motivated corporate employee tiers in Taiwan effectively. Through Phase 1, the Organization capitalizes on PayEasy as a hub to introduce Japanese products to this market.
1. Direct Access to Taiwan's Employee Sector:
The products of Japanese companies can be delivered directly to employees of top Taiwanese corporations. This opens up efficient market access to a corporate demographic that is often hard to reach through general consumer advertising.
2. Minimal Risk with No Local Entity Required:
By utilizing the Organization's established route, companies can enter Taiwan’s employee benefits market without the need for local entity formation or capital commitments, thus minimizing risks and facilitating the first step into international markets.
3. Protect Brand Value in a Closed Environment:
Since only logged-in members can view prices, Japanese brands can maintain their value by avoiding the pitfalls of price competition in the general market while implementing exclusive promotions.
With this new channel established, the Organization is now selecting domestic suppliers (including cosmetics, food, household items, and apparel) who wish to enter Taiwan’s employee benefits market. They plan to develop direct links with this market, ensuring even more products from Japanese firms reach Taiwan’s corporate employees.
The Organization is dedicated to supporting Japanese companies in their overseas expansion efforts through knowledge sharing, networking, and facilitating opportunities. It offers not only information but also platforms for live commerce, experiential sales, matchmaking with foreign firms, and hosting seminars and networking events for practical engagement in international expansion.
Three Main Advantages of Entering Taiwan's Employee Benefits Market through the Organization
1. Direct Access to Taiwan's Employee Sector:
The products of Japanese companies can be delivered directly to employees of top Taiwanese corporations. This opens up efficient market access to a corporate demographic that is often hard to reach through general consumer advertising.
2. Minimal Risk with No Local Entity Required:
By utilizing the Organization's established route, companies can enter Taiwan’s employee benefits market without the need for local entity formation or capital commitments, thus minimizing risks and facilitating the first step into international markets.
3. Protect Brand Value in a Closed Environment:
Since only logged-in members can view prices, Japanese brands can maintain their value by avoiding the pitfalls of price competition in the general market while implementing exclusive promotions.
Future Outlook and Recruitment of Suppliers
With this new channel established, the Organization is now selecting domestic suppliers (including cosmetics, food, household items, and apparel) who wish to enter Taiwan’s employee benefits market. They plan to develop direct links with this market, ensuring even more products from Japanese firms reach Taiwan’s corporate employees.
About the International Business Linkage Organization
The Organization is dedicated to supporting Japanese companies in their overseas expansion efforts through knowledge sharing, networking, and facilitating opportunities. It offers not only information but also platforms for live commerce, experiential sales, matchmaking with foreign firms, and hosting seminars and networking events for practical engagement in international expansion.
Provided Services (Select Examples):
- - RENKETSU LIVE: Support for live commerce targeting overseas markets.
- - RENKETSU STORE: Support for cross-border e-commerce sales.
- - Networking events and partnerships with foreign businesses.
- - Seminars and experiential tours related to overseas expansion.
Organizational Overview:
- - Name: International Business Linkage Organization
- - Established: December 2024
- - Representative Director: Keisuke Matsuura
- - Head Office: 2-8-21 Minami-Azabu, Minato-ku, Tokyo, 6F SNUG MINAMI-AZABU
- - URL: https://kokusaibiz.org/
- - Business Activities: Support for overseas expansion, live commerce support, organization of forums and networking events.
Topics Business Technology）
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