ILMIIO ROASTERY Lab. Launches Exclusive Coffee Blends Created by Influencers FUMIYA and KANAMI

ILMIIO ROASTERY Lab.: A Unique Coffee Experience

ILMIIO ROASTERY Lab., operated by Commerce Media Inc., is making waves in the coffee industry with the recent launch of two original coffee blends. Crafted by the popular married influencer duo, FUMIYA and KANAMI, these blends are designed to resonate with coffee aficionados while embodying warmth and comfort.

Exclusive Coffee Blends

On August 2, 2025, at the vibrant ‘hello! me Days’ event held at Ebisu Garden Place, these distinct coffee blends were premiered, generating excitement among attendants and coffee lovers alike.

Hug You (Caffeinated)

The first blend, Hug You, is an ode to those who wish to embrace their loved ones with the warmth of a well-crafted cup of coffee. FUMIYA and KANAMI aimed to encapsulate a full-bodied flavor profile and deep aromas. They express:

“May the kindness of this blend warm your precious people.”

The blend is perfect for when you need a little boost in your day, serving as a comforting ‘switch’ to energize and uplift your spirit. This caffeinated blend is packaged to create memorable moments with those you cherish.

- Price: ¥1,200 (tax included)
- Product Page: Hug You

Hug Me (Decaf)

The second blend, Hug Me, embraces a gentler touch, specially crafted as a decaffeinated option. Aimed at individuals who are pregnant or nursing, FUMIYA and KANAMI carefully selected coffee beans that offer a delicate flavor and ease of consumption. Their sentiment is captured in their words:

“Take a moment to hug yourself, the one who’s doing their best.”

This blend serves as a little reward to yourself, providing a soothing experience amidst the chaos of daily life.

- Price: ¥1,200 (tax included)
- Product Page: Hug Me

Through these two coffee blends, the heart of FUMIYA and KANAMI shines, hoping to enrich daily lives with gentle and warm interactions.

Meet the Influencers

FUMIYA and KANAMI, a charismatic couple, embarked on their influencer journey in 2019 after featuring on the ABEMA show “Goodbye Proposal.” With over 2 million followers across social media platforms, they have garnered support from various demographics, particularly the parenting community. Their influence transcends social media, as they also excel as models for global brands, actors in commercials, and advocates for leading corporations. Their captivating content continues to receive accolades both within and beyond the industry.