#USA #Music Festival #Sierra Nevada #Hazy Hideaway #Mills River

Sierra Nevada Brewing Co. Launches Hazy Hideaway Festival

Sierra Nevada Brewing Company is gearing up for an exhilarating music and arts festival titled the Hazy Hideaway, set to unfold at their Mills River, North Carolina brewery. Taking place on August 21 and 22, 2026, this event is designed to be a sensory delight, featuring a unique blend of music, art, and, of course, fantastic brews.

A Celebration of Music and Art

The Hazy Hideaway promises to be an immersive two-day celebration of indie and alternative music, featuring an impressive lineup that includes both local favorites and emerging talents. Music enthusiasts can expect to groove to curated performances of dreamy guitar-pop, chillwave, and electronic rock. Top highlights include Phantogram and Toro y Moi as the headliners for Friday and Saturday, respectively. This festival is a 21+ event, ensuring a lively atmosphere for adult attendees looking to enjoy good vibes and quality craft beer.

Lineup Details

On August 21, attendees can look forward to performances by:

• - Phantogram (headliner)
• - Poolside
• - Mon Rovîa
• - Magic City Hippies
• - King Garbage
• - Boat Command
• - Krave Amiko
• - The Silver Doors

The following day, August 22, brings yet another exciting lineup:

• - Toro y Moi (headliner)
• - Jonah Kagan
• - Helado Tropical
• - Bay Ledges
• - The Get Right Band
• - Pink Beds
• - Coconut Cake
• - Hannah Kaminer
• - Random Animals
• - Yesterday's Clothes

In addition to the fantastic musical performances, festival-goers will have the opportunity to explore a vendor village showcasing artisanal crafts from local North Carolina makers. Attendees can indulge their taste buds in the brewery's taproom, which will feature a special festival-themed menu, complemented by local food trucks offering delicious offerings to satisfy every craving.

Immersive Experiences

Beyond just music, The Hazy Hideaway aims to engage attendees through an array of artistic encounters. Enjoy watching a muralist transform a blank wall into a fascinating artwork, or take a moment to unwind in a vinyl listening lounge while sipping handcrafted coffee. The festival seeks to create immersive experiences that resonate on multiple sensory levels, connecting the community through love for music and art.

Craft Beer Culture

As part of its effort to celebrate craft beer, the festival coincides with the newly established National Hazy IPA Day, launched in 2023 by Sierra Nevada. Since the brewery's entry into the hazy IPA category eight years ago, their flagship beer, Hazy Little Thing, has established itself as a favorite among music lovers and casual patrons alike. Brian Grossman, Chief Brewer and second-generation owner at Sierra Nevada, expressed that the festival has been intentionally crafted to reflect the party atmosphere that Hazy Little Thing embodies: juicy, smooth, and fun.

Prepare for an incredible weekend where music and craft beer meet, offering a unique experience that celebrates both culture and community. Tickets for the Hazy Hideaway will be available for purchase starting June 3, with single-day tickets priced at $99 and two-day passes available for $179.

Conclusion

With a commitment to quality and innovation in both beer and event planning, Sierra Nevada Brewing Co. is positioned to create a festival that promises to be something special for music aficionados and beer lovers alike. More information about the festival, including updates and ticket purchasing options, can be found at their dedicated festival website. Get ready to embrace the haze and join in the fun at Hazy Hideaway!

For more details, visit Hazy Hideaway Festival and follow Sierra Nevada Brewing Co. on social media for real-time updates!