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Success at the Nikkei Advertising Awards

Nihon Keizai Sha, headquartered in Minato, Tokyo, has achieved significant recognition at the "74th Nikkei Advertising Awards" and the "14th Nikkei Digital Advertising Awards," securing five awards including several prestigious titles. This achievement is a testament to their dedication to creating impactful communication strategies for businesses. The award ceremony will take place on December 8th.

Overview of Awards

74th Nikkei Advertising Awards

Grand Prize in the Industrial Category

• - Client: Nichireki Group Inc.
• - Work Title: "Strengthening Japan's Roads."
• - Creative Team:

- Naoyuki Kawano (Creative Director)
- Aya Asahina (Art Director / Designer)
- Akari Usuda (Copywriter)
- Tsuyoshi Wakabayashi (Copywriter)

Excellence Award in the Asset Category

• - Client: Kajima Corporation
• - Work Title: "Going to the Moon."
• - Creative Team:

- Hidetaka Sugiyama (Creative Director / Art Director / Designer)
- Tsuyoshi Wakabayashi (Copywriter)

Excellence Award in the Entertainment Category

• - Client: Sanrio Entertainment Co., Ltd.
• - Work Title: "#Hello from Oita to the World"
• - Creative Team:

- Aya Asahina (Creative Director / Art Director)
- Ryosuke Irie (Creative Director / Copywriter)
- Hina Fujiga (Designer)
- Sayaka Kawamata (Designer)

Nikkei & FT Global Special Award

• - Client: Yakult Honsha Co., Ltd.
• - Work Title: "Millions of Hands"
• - Creative Team:

- Hidetaka Sugiyama (Creative Director)
- Hiroyuki Nakamura (Art Director)
- Hikari Maesaka (Designer)
- Yumi Tamura (Designer)
- Tsuyoshi Wakabayashi (Copywriter)

14th Nikkei Digital Advertising Awards

Excellence Award in the Business Category

• - Client: Panasonic Energy Co., Ltd.
• - Work Title: "Goodbye, Old Energy."
• - Creative Team:

- Naoyuki Kawano (Creative Director)
- Aya Asahina (Art Director)
- Katsuaki Sakurai (Designer)
- Hiroka Katsumata (Copywriter)
- Tsuyoshi Wakabayashi (Copywriter)

Nihon Keizai Sha remains committed to bridging corporate and societal communication needs, focusing on solving client challenges and enhancing corporate value through innovative work.

About the Nikkei Advertising Awards

Established in 1952, the Nikkei Advertising Awards are among Japan’s most prestigious awards, honoring exceptional advertising campaigns. Meanwhile, the Nikkei Digital Advertising Awards were created in 2010 to recognize excellence within the digital sphere.

For more information, visit their official website: Nikkei Advertising Awards.

Company Overview

Nihon Keizai Sha is a core advertising agency of the Nikkei Group, specializing in corporate communication, branding, marketing strategy, and media development. Established in November 1942, the company delivers innovative and optimal solutions to a wide range of communication challenges faced by enterprises.

Company Details

• - Name: Nihon Keizai Sha, Inc.
• - Representative: Shinichiro Kitamura (President)
• - Location: Akasaka K Tower, 1-2-7 Motoakasaka, Minato, Tokyo
• - URL: Nihon Keizai
• - Business Activities: Advertising, Marketing, Public Relations, Research, Analysis, Development, and Consulting.