#Japan #Tokyo #SNS Marketing #sorecoma #hedge

hedge Launches 'sorecoma'

In an evolving digital landscape, 株式会社hedge, headquartered in Minato-ku, Tokyo, has officially introduced its latest service, 'sorecoma' (ソリコマ), aimed at providing a comprehensive solution for Social Network Marketing. Tailored for businesses looking to enhance their online presence, sorecoma empowers brands to engage with audiences effectively from awareness to loyalty, through a one-stop approach.

Background of the Service Launch

Previously, hedge specialized in recruitment support through the TikTok platform with their service 'SociaRec' (ソシャリク). Over time, they received substantial feedback from clients expressing the need for a more holistic approach to marketing that extends beyond recruitment into broader areas such as brand recognition, customer acquisition, and repeat business endeavors. Many businesses sought assistance in managing Instagram accounts or leveraging LINE for customer retention.

The increasing reliance on SNS for information gathering is evident, as over 70% of all generations utilize social media, averaging around 117 minutes of viewing time each day. As the shift in consumer behavior progresses from traditional search engines to social media platforms, establishing a robust digital presence has become a critical strategy across industries.

The launch of sorecoma represents a natural evolution from SociaRec, transitioning into a platform that supports businesses in fostering recognition, enhancing customer acquisition, and encouraging fan engagement across social media channels.

Key Features of sorecoma

sorecoma is not merely an SNS management tool; it redefines how brands interact with customers. Here’s what sets it apart:

1. Comprehensive Engagement Strategies

The service covers every aspect of the customer journey, from initial awareness to customer loyalty and continuous engagement. It combines account management for Instagram, influencer casting, SNS advertising, and the optimization of Google Maps, crafting a seamless customer experience that guides potential customers from discovery to repeat engagement.

2. Strategic Framework Based on the AISAS Model

Sorecoma employs the AISAS model as a strategy framework:

• - Awareness & Acquisition: Utilizing Instagram management, influencer collaborations, press releases, and targeted SNS ads to generate awareness, intrigue, and intent.
• - Fan Engagement & Repeat Business: Through effective management of LINE official accounts, the service promotes return visits, designs incentive strategies, and drives word-of-mouth recommendations.

3. Proven Track Record of Success

Sorecoma services have consistently yielded remarkable results, including:

• - Dining establishments saw a significant 55-fold increase in Reel views and an 800% increase in reservations through a combination of influencer and UGC advertising strategies.
• - E-commerce platforms achieved a remarkable 760% revenue increase while keeping advertising costs at just 10%.
• - New venture services recorded acquiring over 1,500 LINE subscribers at an acquisition cost of 125 yen each.
• - Restaurants noted improvements in return customer rates from 20% to 32% following LINE account optimizations.

4. Fully Managed Operation System

With sorecoma, clients can fully outsource social media management. From strategizing and content creation to posting and performance analysis, a dedicated team of marketers and creatives handles every aspect. Clients only need to engage in brief check-ins, allowing them to focus entirely on their core business activities while maximizing marketing outcomes.

Offered Services

• - sorecoma for Instagram: Transform accounts to be visible and appealing.
• - sorecoma x UGC Ad: Leverage testimonials effectively within advertising campaigns.
• - sorecoma for LINE: Enhance LINE from mere delivery into an effective promotional channel.
• - sorecoma for Google Map: Optimize information to boost foot traffic and make stores stand out in search results.

By applying SNS strategies to address challenges in hiring, customer acquisition, branding, and repeat business, sorecoma commits to supporting client business growth through innovative marketing solutions.

To explore more about sorecoma, visit the sorecoma service site.

About 株式会社hedge

Hedge stands at the forefront of marketing ingenuity, blending marketing and design practices to elevate service delivery. Their focus lies on viral marketing, web marketing strategies, design, branding, and web media management—all aimed at reinforcing business stability and helping clients transcend industry boundaries.

For inquiries, please contact: [email protected]

Visit hedge's official website for more information.