#United States #Häagen-Dazs #Allies in Arts #LGBTQIA2+S #New York, Los Angeles, San Francisco

Celebrating Pride Month through Art with Häagen-Dazs

This June, Häagen-Dazs®, the renowned ice cream brand, is proud to announce the continuation of its multi-year partnership with the nonprofit organization Allies in Arts (AiA). In a show of solidarity and creativity, Häagen-Dazs® unveils a new nationwide mural campaign that aims to honor and celebrate LGBTQIA2+S creatives during Pride Month.

A Creative Collaboration

Over the years, Häagen-Dazs® has demonstrated its commitment to inclusivity and representation in the arts. This latest campaign features large-scale murals created by three talented LGBTQIA2+S artists: Subin Yang, Alice Lee, and Loveis Wise. These artworks will be displayed in three of the most vibrant cities in the United States—New York City, Los Angeles, and San Francisco. Each mural is inspired by Häagen-Dazs®' mouthwatering new flavor launches: Salted Brown Butter Cookie ice cream and Salted Caramel Macadamia Bar.

The move is part of a broader 2025 campaign focused on cherishing life's slower moments, reminding everyone that true indulgence does not need to be rushed. Häagen-Dazs® believes that enjoying ice cream, like appreciating art, should be a sensory journey to savor, creating a richer experience.

Mural Details and Artist Inspirations

• - New York City: Subin Yang's artwork reflects a moment of intimate connection, using soft textures to evoke the creamy richness of the Salted Caramel Macadamia Bar. This mural invites viewers to slow down and immerse themselves in the beauty of shared experiences.
• - San Francisco: Alice Lee captures the essence of a peaceful escape through her mural, inspired by the pastel colors found on the Salted Brown Butter Cookie carton. Her piece aims to evoke feelings of tranquility amidst the bustling city life.
• - Los Angeles: Loveis Wise brings a sun-soaked mural to life, channeling vibrant warm tones that encapsulate the essence of the Salted Caramel Macadamia Bar. This artwork is designed to radiate positivity and zest for life, encouraging passersby to pause and enjoy their surroundings.

These murals are not just beautiful artworks; they serve as public displays that encourage anyone who sees them to embrace moments of indulgence and the delightful beauty of everyday life.

Partnership Impact and Community Focus

Rachel Jaiven, Head of Häagen-Dazs® Marketing, expressed excitement about this partnership, stating, "This collaboration with Allies in Arts brings innovative flavors and bold storytelling together. Each artist's mural invites individuals to slow down, appreciate their surroundings, and indulge in creativity."

This partnership, originally introduced under the hashtag #ThätsDazs, showcases Häagen-Dazs®' ongoing commitment to supporting emerging creators. Now in its fourth year, this initiative highlights the importance of providing well-paying opportunities to underrepresented artists, linking art, community, and flavorful storytelling.

Drew Denny, Co-Founder and Executive Director of Allies in Arts, praised the partnership for its impact on the community, saying, "We are deeply thankful to Häagen-Dazs® for extending life-changing opportunities to our LGBTQ+ artist community. Partnerships like this play a crucial role in making our mission possible."

Mural Locations

The vibrant murals are set to be installed in prominent outdoor locations, offering residents and visitors alike ample opportunity to view and enjoy this artistic expression:

• - Los Angeles: 8401 W 3rd St, with display dates from May 21, 2025, to July 20, 2025.
• - New York City: 25 Columbia Heights, Brooklyn, from May 22, 2025, to July 20, 2025.
• - San Francisco: 1897 Lombard St, showcasing from May 26, 2025, to July 20, 2025.

Join the Celebration

Häagen-Dazs® encourages everyone to celebrate this pride month by visiting these locations, taking momentary pauses to indulge in both art and ice cream. Those interested in learning more about Häagen-Dazs® and its ongoing work with organizations like Allies in Arts can visit their website. To support LGBTQ+ artists, consider donating to Allies in Arts.

Follow the artists on Instagram to witness more of their creative journeys:

• - Loveis Wise (@loveiswiseillu)
• - Subin Yang (@subinie94)
• - Alice Lee (@byalicelee)

In embracing diversity and creativity, Häagen-Dazs® is not only crafting delicious ice cream but also fostering a community where every artist’s voice is celebrated. Join in this colorful celebration of love, creativity, and indulgent moments this Pride Month!