#Japan #Innovation #Tokyo #Dentsu Group #Startup Friendly

Dentsu Group’s Achievement in Startup Friendly Scoring

Dentsu Group, headquartered in Minato, Tokyo and led by CEO Hiroshi Igarashi, has once again proven its dedication to fostering innovation within Japan's thriving startup ecosystem. Recently, Dentsu was awarded second place in the 3rd Startup Friendly Scoring, which was conducted by the Japan Business Federation, known as Keidanren. This event aims to accelerate innovation and identify companies that excel in supporting startups.

The results, released on May 13, revealed that 111 major companies across Japan participated in this year’s scoring, and Dentsu’s ranking highlights its commitment to enhancing the startup environment. This marks Dentsu's second appearance in the scoring, and impressively, the company has surpassed its total score from last year's assessment.

Key Areas of Evaluation

Dentsu excelled across all three criteria of evaluation:
1. Resource Provision
2. Incorporation of Business and Talent
3. Output of Business and Talent

Among these categories, Dentsu achieved the highest rank (A) specifically in the Incorporation of Business and Talent segment, reflecting the company's thoughtful approach to merging traditional business operations with innovative talent acquisition strategies.

Commitment to Future Collaborations

Looking ahead, Dentsu Group emphasizes the importance of strengthening partnerships between startups and its various subsidiaries. By fostering collaboration, Dentsu aims to drive reciprocal growth in business and further contribute to the promotion of startups throughout Japan. As part of this approach, Dentsu is committed to practicing the B2B2S (Business to Business to Society) model, which seeks not only commercial success but also to address societal issues through cooperative efforts with startup partners and clients.

Dentsu's Support Initiatives for Startups

To back its supportive stance on startups, Dentsu Group has established several initiatives, including:

• - Startup Growth Partners: A dedicated internal organization focusing on the long-term growth of startups through collaboration. More Info
• - Dentsu Ventures: The corporate venture capital arm of Dentsu Group, providing investments and hands-on support to emerging startups. More Info
• - Dentsu Innovation Initiative: This team specializes in research and development, working alongside startups to create future business foundations. More Info
• - Entrepreneurship Preparation Office: An organization within Dentsu Corporate One that supports innovative business creation and services through continuous entrepreneurship.

Importance of the Startup Friendly Scoring

The Startup Friendly Scoring serves as an essential tool for evaluating how friendly large corporations are toward startups and their significant roles within the ecosystem. It is specifically designed to encourage behavioral changes in corporations, promoting an environment conducive to startup growth. For more details, visit the Keidanren website here.

In Summary

Dentsu Group's recognition in the 3rd Startup Friendly Scoring exemplifies its unwavering commitment to enhancing the startup ecosystem in Japan. As it continues to nurture collaboration with startups, Dentsu envisions a future where innovation flourishes and societal challenges are addressed effectively.

For inquiries regarding this release, please contact:
Dentsu Group Corporate Communication Office
Kojima, Nakagawa
Email: group-cc@dentsu.com