#United States #New York #DOAR #litigation strategy #Corporate Legal

DOAR Launches New Branding and Website

On January 12, 2026, DOAR, a prominent player in litigation strategy consulting, unveiled its revitalized brand identity along with a brand-new website, DOAR.com. This significant evolution highlights the company’s commitment to enhancing its already esteemed reputation among top-tier legal professionals engaged in complex litigation cases.

For over 35 years, DOAR has positioned itself as a go-to partner for legal teams navigating high-stakes situations. The firm provides critical services at the most pivotal points in legal disputes, supported through three integrated business lines: testifying experts, jury consulting, and trial consulting. This fresh branding approach encapsulates DOAR's aggregate expertise and reaffirms its unwavering commitment to delivering proven insights.

A Unified Approach to Litigation Strategy

The newly introduced brand is not just about aesthetics; it symbolizes DOAR's comprehensive strategy in litigation consulting. The firm's structured model aids legal teams from the initial case assessment to the courtroom verdict, thus ensuring that all services are seamless and coherent. As articulated by Paul Neale, CEO of DOAR, the organization aims to maintain a single standard of clarity and insight across all engagements, assuring clients of their reliability in high-pressure situations.

Integrated Services

1. Testifying Experts: DOAR offers a selection of expert witnesses meticulously chosen based on their credibility and suitability for each case. The focus is on ensuring their testimony is not only clear and persuasive but also defensible under scrutiny during trials.

2. Jury Consulting: Through rigorous research and analysis, DOAR aids trial teams by assessing the themes, evidence, and narratives of their cases. Mock trials and surveys play a crucial role in helping teams make informed decisions and mitigate uncertainties.

3. Trial Consulting: The organization supports legal teams by optimizing visual presentation strategies, utilizing trial graphics, and employing technology to ensure that intricate arguments resonate powerfully with juries.

This integrated approach was highlighted by Jonathan Sachs, Chief Revenue Officer, who mentioned that clients prefer a strategic partner capable of delivering continuity throughout the entire litigation process. By consolidating its services under this new brand identity, DOAR enhances accessibility to its industry-leading resources which include expert witnesses, jury insights, and trial strategists.

A Website Designed for Modern Legal Challenges

The launch of DOAR's new website, DOAR.com, underscores the organization’s pledge to provide litigation strategies that are not only effective but also meticulously tested and integrated. The user-friendly platform serves as a comprehensive resource that showcases DOAR’s array of services—thereby making it easy for clients to grasp the full extent of the capabilities available to them.

As stated by Cindy Siegel, Vice President of Marketing at DOAR, the redesigned website reflects the precision and professionalism that characterize DOAR’s work. It highlights the strength of their services in one centralized location, ranging from expertise to jury research and trial presentation.

In conclusion, the rebranding initiative and website launch demonstrate how DOAR is dedicated to evolving its approach in an ever-changing legal landscape. For further insights into their offerings, individuals are encouraged to visit DOAR.com and engage with their informative resources.

About DOAR

Founded over thirty-five years ago, DOAR specializes in litigation strategy, offering a wealth of knowledge to legal teams facing demanding litigation scenarios. By integrating consultation with expert testimony, DOAR assists clients in building compelling cases that lead to favorable outcomes.