Shuku Travel Achieves GSTC Certification for Sustainable Tourism Standards

In a significant step towards sustainable tourism, Shuku Travel, a company based in Shinagawa, Tokyo, has successfully obtained the GSTC certification, an internationally recognized standard for sustainability in the tourism sector. This certification was awarded following an evaluation by Control Union Japan, a third-party international certification body.

Background of GSTC Certification

The Global Sustainable Tourism Council (GSTC) establishes criteria for sustainable tourism operations, and its certification indicates that a company adheres to these standards. Shuku Travel, operated by Shuku Plus LLC, emphasizes responsible tourism practices, aligning with their goal of contributing positively to the local community. The certification number assigned to Shuku Travel is GSTC TOCU250111.

Since its inception, the Shuku Japan group has focused on connecting visitors to Shinagawa with the local community through the operation of guesthouses, tour planning, and cultural experiences. Their initiative to collaborate with the Old Tokaido Shinagawa Inn Community Development Council has further strengthened their community ties, aiming to enhance public benefits and the overall development of the area.

Innovative Experience-Based Tours: 'STORIES'

Central to Shuku Travel's offerings is their unique experience-based tour, 'STORIES', which embodies the principle of 'the more you travel, the better the world becomes.' This tour is structured to strengthen connections between travelers and local residents, allowing them to immerse themselves in the community.

Upon booking, participants receive a documentary film about their destination, preparing them for a meaningful visit. The tour includes visits to local shops such as fruit stores, tatami shops, flower shops, and hair salons, providing travelers with unprecedented insights into the daily lives of the community.

Revenue generated from the tours is partially reinvested into the local businesses that participated in hosting the tours, creating a model that empowers both visitors and local residents.

For more details on these innovative tours, interested parties can visit the 'STORIES' website at STORIES Tours.

Comments from Control Union Japan

Siho Sho, a representative from Control Union Japan, expressed pride in being part of the GSTC certification process for Shuku Travel. He noted a noticeable shift in traveler values towards sustainability and authentic experiences. Shuku Travel's approach helps establish deep connections between tourists and the local culture, countering superficial tourism.

Sho highlighted that Shuku Travel's commitment to respecting local heritage and culture while actively contributing to community development sets a benchmark for sustainable tourism in Japan.

Importance of GSTC Certification in Tourism

The GSTC certification has become essential as tourism rebounds in the post-pandemic era, addressing challenges such as over-tourism. With travelers increasingly seeking environmentally friendly options, the industry is adapting towards sustainable practices. The need for certifications like GSTC grows as a validation method for these efforts, ensuring ethical and responsible tourism continues to thrive.

Future Aspirations of Shuku Japan Group

Takahiro Tamai, CEO of Shuku Japan, emphasized the company's commitment to building a foundation for multicultural coexistence and addressing social issues through their services. The achievement of the GSTC certification is both an honor and a responsibility, signaling a commitment to expanding sustainable tourism in Japan and beyond.

He expressed a desire to further develop the 'STORIES' experience and collaborate with like-minded individuals and organizations to enhance the future of tourism and local communities.

For further information about Shuku Japan and its initiatives, please visit their website at Shuku Japan.