#United States #Alma #San Clemente #Addition #Laura Schwab

Addition Unveils ALMA: A New Era of Wireless Charging

Luxury brand veteran Laura Schwab has unveiled Addition, a newly founded company that aims to elevate everyday objects through thoughtful design and functionality. The brand's debut product, ALMA, is hailed as the world's first truly wireless charger, representing a significant innovation in how we power our devices.

A Vision for Meaningful Design

Schwab, known for her tenure as the first female President of Aston Martin The Americas, has dedicated her career to shaping iconic luxury brands. With Addition, her goal is to create items that are not just practical but are works of art that enrich daily experiences. `"We started Addition because we wanted to create objects that add something meaningful and beautiful to people's lives,"` Schwab explains. ALMA embodies this vision, designed for those precious moments we wish to prolong, like sunsets at the beach or heartfelt dinners.

What Sets ALMA Apart?

The ALMA wireless charger is truly revolutionary in its design and functionality:

• - Truly Wireless, Both Ways: Unlike traditional chargers, ALMA charges devices without any cords and can recharge itself in a similar manner, a feature that's patent pending.
• - Extended Battery Life: It provides up to seven additional hours of battery life, perfect for late-night flights or cherished gatherings that extend into the early hours.
• - Chic and Customizable Designs: With a variety of couture-grade designs and finishes available, it appeals to personal expression while ensuring the charging experience is always stylish.
• - Portability: Its slim, sculptural form easily slips into bags, making it as fashionable as it is functional.
• - Innovative Packaging: The packaging not only serves as a protective case but also converts into a charging dock, ensuring that your charger is treated with the elegance it deserves.

ALMA is set to launch in 17 distinct designs, retailing at $85 each or $170 for a set. Addition also offers custom designs for notable clients, enhancing the exclusivity of the product.

The Essence of Seven-Star Hospitality

Robert Louey, Chief Design Officer at Addition, underscores the craftsmanship behind ALMA, stating: `"We wanted everyday necessities to feel like seven-star hospitality."` This statement reflects the meticulous attention to detail that permeates the product's design.

The oval, ultra-thin design is not just about aesthetics; it’s engineered for usability, fitting comfortably in the palm of your hand. Every element, from the internal components to the high-quality lithium-ion battery, has been carefully considered to create a product that feels as gentle as it is sturdy.

Louey, who boasts a rich history with luxury brands such as Chanel and Yves Saint Laurent, brings a unique perspective that merges artistry with functionality, shaping the distinct visual and tactile language of Addition.

Conclusion

Addition, based in San Clemente, California, is paving the way for a future where everyday objects are integrated with luxury and utility. With ALMA, they are redefining what it means to have an elevated lifestyle, enhancing the daily lives of consumers while keeping convenience at the forefront. This is more than just a charging device; it's a commitment to making life's moments as luxurious as possible. To learn more, visit Addition's website.