#Japan #Tokyo #disaster relief #Shinagawa Ward #Pigeon Inc.

Pigeon Partners with Shinagawa Ward for Enhanced Disaster Preparedness

On October 8, 2025, Pigeon Inc., a prominent name in parenting products, signed a collaboration agreement with Shinagawa Ward, Tokyo, aimed at strengthening disaster preparedness and response. As natural disasters become increasingly frequent and severe, this partnership focuses on ensuring that families, particularly those with young children, have the support they need during emergencies.

Objectives of the Partnership

The agreement outlines a framework for the timely provision of essential supplies during disaster situations, alleviating the anxieties of local community members, especially parents. Utilizing Pigeon's extensive knowledge surrounding child-rearing, the initiative aims to create a nurturing environment for families before, during, and after a disaster. This vision is encapsulated in their motto to make the world a better place for babies.

Background of the Agreement

Pigeon has long been committed to enhancing the lives of infants and their families. The company's mission revolves around making the world more infant-friendly, a goal that has led them to collaborate with local governments and stakeholders to improve parenting support systems. In line with this, they launched the 'Baby's Disaster Preparedness Project' on September 1, 2022, in partnership with like-minded organizations, to incorporate disaster readiness into community planning.

Simultaneously, Shinagawa Ward has also been proactive in its approach to fostering an environment where all children can thrive. Their 'Shinagawa Ward Child Plan' aims to create a society where children's growth and parental peace of mind are paramount, targeting completion by April 1, 2025. This plan addresses the challenges faced by child-rearing households and enhances the community's overall well-being.

Focus Areas for Supply During Disasters

The partnership specifies critical supplies that will be prioritized during emergencies, catering to the needs of infants and toddlers, including:
1. Babies' feeding bottles (including breastfeeding cups)
2. Ready-to-eat baby food
3. Clean drinking water for formula preparation
4. Variety of beverages (juice, tea, etc.)
5. Baby wipes
6. Sanitization supplies

The collaboration not only tackles immediate safety needs but also emphasizes the importance of maintaining cleanliness and hygiene during disasters to reduce stress on mothers and children affected by issues like water supply disruption.

Insights from the Signing Ceremony

During the signing ceremony held at Shinagawa Ward's office, Mayor Kyoko Morisawa expressed her enthusiasm about the partnership, highlighting its importance amid growing disaster risks. She acknowledged that previous initiatives aimed at supporting mothers and infants would be significantly strengthened through this collaboration.

"Our goal has always been to foster a clean and safe environment for mothers and their babies, especially during challenging times,” Morisawa stated. “With Pigeon's extensive range of baby care products including breastfeeding equipment, we are better equipped to support our community during emergencies."

Equally optimistic, Pigeon’s Executive Officer, Masatoshi Oguchi, remarked on the shared values of both organizations in nurturing a supportive community for families. He expressed hope that this agreement would contribute meaningfully to Shinagawa Ward's vision of a prosperous community where everyone can thrive.

A Commitment to the Future

As Japan faces the realities of a changing climate and the escalating frequency of disasters, the collaboration between Pigeon and Shinagawa Ward stands as a proactive approach to safeguarding future generations. This initiative embodies the belief that better preparedness leads to better outcomes for families, establishing a foundation of support and security in times of need. Pigeon is committed to continuing its mission of making the world a more infant-friendly place, not only in Shinagawa but across all regions it serves.

For more information about Pigeon's vision and products, visit Pigeon’s Official Site.