#None #Football #Carlsberg #UEFA EURO 2028

Insights from Carlsberg's Recent Study

As the summer football season kicks off, a recent survey conducted by Carlsberg has unveiled intriguing insights about the football habits of adults. The research, which surveyed over 10,000 participants across the USA, UK, Germany, India, and China, indicates that while a significant 73% of adults plan to watch football matches this summer, over 31% admit they haven't participated in a game for the past six months or longer.

The Joy of the Game

Carlsberg aims to reignite public interest in playing football, focusing on the simple, joyous aspects of the game that many have overlooked. According to the study, a staggering 60% of respondents expressed a longing for the pleasure of playing football - an indication that, despite their viewing habits, many miss the thrill of the game.

Lynsey Woods, global brand director for Carlsberg, stated, "In an era where football seems increasingly inaccessible, we want to celebrate the game’s universal appeal. If Carlsberg were the best in football, more people would be playing rather than just watching. This initiative serves as a fun reminder of the joy that initially made us fall in love with the sport - just get a ball and kick around!"

Goal Posters Initiative

To encourage people to participate in football again, Carlsberg has launched an innovative campaign featuring 'Goal Posters' placed in urban areas across the UK. These posters, designed in the shape of football nets, are strategically placed in spots ideal for impromptu kickabouts with friends. The initiative is not just about creating physical spaces to play; it's about fostering social interactions and rekindling the excitement of the game.

As part of the initiative, these Goal Posters are set to remain in place throughout the summer, enabling spontaneous matches, encouraging individuals—whether they are seasoned players or new to the sport—to come together and enjoy a kickabout. Locations such as Sutton Walk and Shoreditch Tunnels in London, as well as Bridge Street in Manchester, are among the key areas where these installations can be found.

Overcoming Barriers to Participation

The survey further highlighted some common barriers preventing people from playing football. About 44% of respondents noted that they feel they don't have enough time, while 39% cited a lack of friends to play with and 16% mentioned not having adequate space for a game. Carlsberg's initiative is specifically designed to address these challenges, making football more accessible and inviting to everyone.

Future Initiatives and Partnerships

This campaign underscores Carlsberg's broader ambition to break down barriers and provide wider access to exceptional experiences. With their ongoing support for national teams and partnerships related to UEFA EURO 2028™, Carlsberg is committed to enhancing fans' access to the beautiful game. By identifying and addressing obstacles to participation, the company aims to create opportunities for fans to engage actively with football.

As we dive deeper into this summer's football festivities, let’s reflect on the study's findings and make an effort to step outside, gather our friends, and enjoy some quality time with a football. Whether you’re watching, playing, or both, the beautiful game awaits you this summer!