Executive Changes at AEON Holdings and KDDI Group
In a recent extraordinary board meeting held on June 13, 2025, KDDI Group's AEON Holdings Co., Ltd., headquartered in Shinjuku, Tokyo, along with AEON Co., Ltd., announced a major reshuffling of its top executives. This change marks a significant milestone as the company prepares for a new era in its leadership structure.
Key Appointments
Among the most notable appointments is Kazukuni Tada, who will step into the role of Chairman of the Board at AEON Holdings. Tada has had a commendable career at KDDI, having joined the company (formerly known as Daini Denden) in April 1992. Over the years, he has progressively climbed the ranks, overseeing various consumer marketing divisions and driving strategic initiatives that have shaped the company’s business model.
Career Highlights of Kazukuni Tada
- - April 1992: Joined Daini Denden (now KDDI Corporation).
- - April 2013: Became the General Manager of Consumer Marketing Department 2.
- - April 2018: Promoted to Vice General Manager of Consumer Business Planning Headquarters.
- - June 2018: Joined KDDI Financial Services as a Director.
- - April 2019: Promoted to Executive Officer in charge of new business development in the Life Design Business Headquarters.
- - March 2020: Took on additional responsibilities as Executive Officer, deeply involved in personal and financial services.
- - April 2021 - 2022: Continued growth in his career, contributing as Executive Officer and Chair of au Commerce & Life, while also serving on various boards, demonstrating leadership in financial services.
- - June 2025: Expected to be appointed as President and Representative Director of AEON Holdings, as well as Chairman of AEON Co.
Future Vision
With Tada at the helm, AEON Holdings is poised to explore innovative business strategies and enhance its operational excellence. The leadership changes reflect the company’s commitment to adapting to the dynamic market landscape and delivering greater value to its customers and stakeholders. This transition also indicates a strategic alignment within the KDDI Group, emphasizing cross-business synergies and comprehensive growth strategies.
As the company prepares for these shifts, it assures stakeholders that the changes are aimed at fostering a forward-thinking environment that embraces digital transformation and sustainable practices. With a seasoned leader like Kazukuni Tada, AEON Holdings aims to navigate the complexities of an ever-evolving business ecosystem while building on its established foundations.
Conclusion
The forthcoming changes in leadership signify an exciting phase for AEON Holdings and KDDI Group, promising to enhance market positions and introduce fresh perspectives in management with the robust experience of Kazukuni Tada. As the designated roles become effective in June 2025, the industry will be keenly observing AEON Holdings' strategic maneuvers under its new leadership, aimed at long-term growth and innovation.