#Japan #Tokyo #Online Webinar #Authense Law Office #Trademark Strategy

Enhancing Brand Value Through International Trademark Practices

On February 18, 2026, Authense Law Office will host the fifth edition of its webinar series “How to Navigate Intellectual Property”, with a specific focus on enhancing brand value through international trademark practices. This free online event will provide critical insights for business and legal professionals looking to expand globally.

Authense Law Office, located in the heart of Tokyo's Minato Ward, emphasizes a dual commitment to legal solutions and the human aspects of law, aligning perfectly with its slogan, "Focus on Emotions.” They seek not just to address legal intricacies but also to genuinely understand and solve their clients' challenges.

The Importance of International Trademark Practices

As businesses expand into international markets, trademarks become an undeniable focal point. Yet, many companies treat trademark applications and registrations as mere administrative tasks, losing sight of their broader implications on business and brand strategies. This can lead to significant issues later, such as the need for last-minute name changes or inadequate protection of key brands. In some cases, what appears to be a minor issue could evolve into major constraints for future business expansions.

Mismanagement of trademark policies often stems from a disconnect between legal processes and business decisions. Trademarks represent not just legal tags but are fundamental to a company’s identity in different markets. They help delineate who you are and how you want to be perceived globally. The webinar underscores the importance of integrating trademark strategy into the company’s overarching business strategies rather than treating it as a checklist item.

Expert Perspectives at the Webinar

This installment of the webinar features two prominent speakers: Kazutaka Gomi, a registered patent attorney and the representative of Authense Patent Firm, and Yoshiyuki Nishino, an expert in foreign trademark practices. Both will dive deep into designing a trademark strategy as a crucial element of brand and business decision-making. Through practical examples and real-world case studies, they will illuminate how companies can better align their trademark applications with their strategic goals.

Some of the critical topics of discussion will include:

• - The strategies for enhancing brand value through trademarks in international markets
• - The challenges faced by IP departments in expanding companies
• - Practical proposals for trademark management from a legal perspective

The speakers will provide actionable insights, aiming to identify and rectify common pitfalls found in trademark management, and will help attendees develop a sound framework for making informed decisions regarding their brand strategies.

Who Should Attend?

This webinar is ideal for:

• - Legal and IP professionals who want to prepare for trademark risks in international markets
• - Business leaders looking to set up effective trademark watching systems and applications
• - Small and medium enterprises striving to create impactful IP strategies with limited resources
• - Anyone interested in practical insights on strategic responses through real-world scenarios

Authense Law Office aims to fuel the growth of their clients by providing integrated services that support legal, branding, and market strategies.

Sign Up Now

The webinar will take place on February 18, 2026, from 12:00 PM to 1:00 PM JST via Zoom. There is no participation fee, but registrants from competing firms may be declined participation to protect clients' interests.

Don’t miss this opportunity to gain invaluable knowledge on how effective trademark strategies can bolster your brand’s presence in international markets.

For registration and further details, visit the Authense website or direct link to the webinar page.

Conclusion

As globalization continues to reshape industries, navigating the complexities of international trademark law becomes imperative for businesses aspiring to carve out a market niche abroad. The insights offered during this free webinar can serve as a guiding light for companies aiming to turn potential challenges into steppingstones for success in the realm of global branding.